ActivePoint's Contextual Natural Language Search and Guidance Engine Boosts Cable Sale Conversion Rates For Maplin Electronics; Benchmark review reveals strength of ActivePoint's technology.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- ActivePoint, the contextual natural language search and guidance engine that emulates the human thought process, announced the results of Maplin Electronics Maplin Electronics is a retailer of electronic goods in the UK and Republic of Ireland. As of 2007, it has 132 stores in the UK and 5 in the Republic of Ireland. Additionally, it operates an extensive web and catalogue based mail-order service. benchmark review of their customer conversion rate comparing online queries to in-store sales. The review, completed at the end of December for the previous 12 months, determined that Maplin Electronics' cable division had a conversion rate of 11 percent or nearly 10 times the industry average of one to two percent for the customers that used the service compared to those that did not. The company is a rapidly growing electronic retailer in Europe, with over 100 stores and an online store. "Maplin Electronics is expanding rapidly, and we need innovative technologies to support our growth," said Chris West This article is about the science fiction writer. For the Catholic author, see Christopher West. Chris West (born 1954) is a British writer. , Internet Channel The Internet Channel is a version of the Opera 9 web browser for use on the Wii by Opera Software and Nintendo.[1] On December 22, 2006, a free beta version (promoted as a "trial version") of the browser was released. Manager of Maplin Electronics. "ActivePoint is able to create relationships between a contextual search To search for records or documents based upon the text contained in any part of the file as opposed to searching on a predefined key field. and our product line. It understands the English language English language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Spoken by about 470 million people throughout the world, English is the official language of about 45 nations. , by making things that are relevant link together. The process for the customer is easy, and takes into account such ambiguities as grammar, spelling and quickly pinpoints exactly what the customer is looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ," added West. Maplin Electronics uses the ActivePoint TX5(TM) Discovery Engine for its cable division, where there are 500-600 different electronic cables for sale. Maplin's square footage per store is not enough to display the thousands of available products, and catalog's are limited by paper size and printing costs, therefore the company has found that its Web site can provide a far greater range of product details. The TX5 patented system is a powerful software solution that can automate an important part of the online selling process. Its uniqueness is that it has the ability to find products using ActivePoint's natural language engine that incorporates contextual sentence understanding. This means that users can ask about products in plain English and expect to receive a pinpointed response. The TX5 Discovery Engine also makes use of specially formulated guidance engines that help direct the online customers towards the required information or products while simultaneously educating the customer about the product offerings. The natural language follows the interaction and is able to provide the user with pertinent information based on their previous choices. "ActivePoint's TX5 Discovery Engine is based on how a person normally goes about looking for something, and it does not limit the process to a few one or two word search terms, but instead encourages complete sentences with intelligent and responsive prompts to better serve the customer in the most unobtrusive way possible," said Moshe Ofer, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ActivePoint. About ActivePoint ActivePoint, a provider of contextual natural language search and guidance engines, is based in New York, NY with development facilities in Netanya, Israel. ActivePoint's TX5(TM) Discovery Engine is a contextual relational search and guidance system that emulates the human communications process. Built on an application service provider (ASP) model, the company has customers in the US, UK and France. ActivePoint is a subsidiary of ActivePoint Inc., a Delaware holding company. TX5 is a trademark of ActivePoint Inc. ActivePoint is a registered trademark of ActivePoint LTD LTD 1 Laron-type dwarfism 2 Leukotriene D 3 Long-term depression, see there 4. Long-term disability . For more information go to www.activepoint.com. |
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