ActiveNames, the Email Change-of-Address Service, Announces Customer Reactivation Program for Email Marketers; Recovers Marketers' Lost Customer Email Addresses For $1.00 Per Name.Business Editors, High-Tech Writers NEW YORK--(BUSINESS WIRE)--Aug. 8, 2000 ActiveNames, the email change of address service(TM), today announced a new service that enables email marketers to recover "lost" customer email addresses See Internet address. for only $1 per address, entirely with the permission of their customers. Aimed at marketers that depend on email to reach their customers, this reactivation reactivation to become active after a period of quiescence or, as in bacterial and viral infections, latency. cross reactivation program is designed to provide marketers with the opportunity to reestablish email contact with their customers after customers change their email address. In making the announcement, Brad Shapiro, ActiveNames' vice president of marketing and business development, noted, "Marketing departments are spending millions of dollars building their customer email lists only to see 20-40% of the addresses become 'undeliverable' each year. Up until now, losing customers due to 'hard bounces' on previously deliverable email addresses has been accepted as a cost-of-doing-business. With this new service, ActiveNames enables marketers to bring their most valuable email addresses back to life and justify every dollar they spend on the service. It is a win-win situation for both email marketers and their customers who control which businesses get their new address. Through this service, the participating business offers the ActiveNames free change-of-address service, a 150k downloadable plug-in, to its customer base. The plug-in automatically notifies users when they send email to another user's old address and alerts other users when they send email to that user's old address. Most important, however, is that it protects consumers' privacy by allowing consumers to authorize To empower another with the legal right to perform an action. The Constitution authorizes Congress to regulate interstate commerce. authorize v. to officially empower someone to act. (See: authority) others' access to their new address. After offering the plug-in to its customers, the business, on an ongoing basis, uploads its customer email list to the ActiveNames' secure server via the Internet. ActiveNames then compares this list to its "double opt-in" database of registered email addresses. When ActiveNames identifies a match with a changed address, that new address is available to the business. If, however, a consumer requires authorization The right or permission to use a system resource; the process of granting access. See access control. before providing the new address to the business then the consumer will receive an email from ActiveNames disclosing that the business is inquiring inquiring, v to draw information from a client—whether by verbal questioning or physical examination—to assess the person's state of health. about their new address, and requesting whether or not they would like it released. Within seventy-two hours, the business will receive a file with all of the authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: email address changes, at a charge of $1 per address. About ActiveNames ActiveNames is the email change of address(TM) service for the Internet. ActiveNames offers a free, downloadable plug-in that enables consumers to stay in touch with friends, family and business contacts regardless of changes to email address. ActiveNames also offers a business service, which allows email marketers to update their customers' email lists for address changes, entirely with the permission of their customers. ActiveNames is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. with research and development operations in Tel Aviv Tel Aviv (tĕl əvēv`), city (1994 pop. 355,200), W central Israel, on the Mediterranean Sea. Oficially named Tel Aviv–Jaffa, it is Israel's commercial, financial, communications, and cultural center and the core of its largest , Israel. (http://www.activenames.com). |
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