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Active fundraising: top 30 special events raised $1.43 billion.


One man spent a grueling gru·el·ing also gru·el·ling  
adj.
Physically or mentally demanding to the point of exhaustion: a grueling campaign.



gru
 24 hours circling a track back in May 1985 to eventually raise $27,000 for his local American Cancer Society American Cancer Society,
n.pr established in 1913, this national volunteer-based health organization is committed to the elimination of cancer through prevention and treatment and to diminishing cancer suffering through advocacy, scholarship, research,
 (ACS (Asynchronous Communications Server) See network access server. ).The next year, 19 teams participated in the follow-up team relay event, raising $33,000 overnight for ACS.

Fast forward to today, Relay for Life Relay For Life (often shortened to Relay) is a fundraising event of the American Cancer Society, and is now held in many other countries. It is an overnight event designed to spread awareness of cancer prevention, treatments and cures, celebrate survivorship and raise money  is hosted in more than 4,800 communities nationwide and 23 countries, and in 2006 amassed for the cancer charity more than $375 million.

The American Cancer Society's Relay for Life grabbed the top spot in a first-ever study of the 30 top-producing athletic fundraising events of 2006. The Leukemia leukemia (lkē`mēə), cancerous disorder of the blood-forming tissues (bone marrow, lymphatics, liver, spleen) characterized by excessive production of immature or mature  and Lymphoma lymphoma, a cancer of the tissue of the lymphatic system. There are two categories of lymphomas. One type is termed Hodgkin's disease, the other, non-Hodgkin's lymphoma (see lymphoma, non-Hodgkin's). See also neoplasm.  Society took second with its Team in Training event, and coming in a close third was WalkAmerica, a hallmark event of March of Dimes
For the Canadian charitable organization, see Ontario March of Dimes and March of Dimes Canada.
March of Dimes is the name of a United States health charity, whose mission is to improve the health of babies.
. The study was completed by the Run Wall Ride Fundraising Council (RWRFC). (See accompanying chart.)

"Step-by-step, pedal-by-pedal, dollar-by-dollar, this study shows that charities are engaging millions of people to work out their bodies and wallets to support good causes," said David Hessekiel, president of Cause Marketing Forum (CMF CMF Christian Medical Fellowship
CMF Compressed Mortality File
CMF Content Management Framework
CMF Council of Michigan Foundations
CMF Congressional Management Foundation (Washington DC, USA)
CMF Code Monétaire et Financier
) and RWRFC. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Hessekiel, athletic event fundraising generates tremendous amounts of money.The top 30 alone amassed $1.43 billion in 2006.

The study showed tremendous diversity among the athletic fundraising events, particularly among the top 10, which included several walkathons, a marathon training Training for a marathon is a months or years long project for most recreational runners. This article is about training for recreational runners, i.e. runners who run for sport, physical fitness, or other reasons.  program, a bike ride, and American Heart Association's Jump Rope jump rope
 or skip rope

Children's game in which players hold a rope (jump rope) at each end and twirl it in a circle, while one or more players jump over it each time it reaches its lowest point.
 for Heart. Some of the top programs raise all of their funds via one-day, one-location events. And most top programs are built on a national series, such as the National Multiple Sclerosis multiple sclerosis (MS), chronic, slowly progressive autoimmune disease in which the body's immune system attacks the protective myelin sheaths that surround the nerve cells of the brain and spinal cord (a process called demyelination), resulting in damaged areas  Society's MS Walk, which involved 274,000 people in 600 events to raise $53 million.

The inaugural survey was the subject of the opening presentation at the first Run Walk Ride Fundraising Conference, held in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 on May 18. According to Hessekiel, both the conference and the council are just getting started, adding that future studies will delve deeper into issues of fundraising efficiency and best practices. Likewise, the group's Web site, runwalkride.com, is still maturing.

"A lot of events of this type started very casually and at the grassroots level, and they have grown," said Hessekiel." But unlike the direct response industry, they haven't been looked at as a serious, unique type of fundraising. It's now time for this to be professionalized and recognized for the important fundraising form that it is."
Name                                     Event

American Cancer Society                  Relay for Life
The Leukemia and Lymphoma Society        Team in Training
March of Dimes                           WalkAmerica
American Heart Association               Start Heart Walk
National Philanthropic Trust             Breast Cancer 3-Day
Juvenile Diabetes Research Foundation    Walk to Cure Diabetes
Susan G. Komen for the Cure              Race for the Cure
National Multiple Sclerosis Society      MS Bike Ride
National Multiple Sclerosis Society      MS Walk
American Heart Association               Jump Rope for Heart
Avon Foundation                          Avon Walk for Breast Cancer
American Cancer Society                  Making Strides Against
                                           Brest Cancer
Cystic Fibrosis Foundation               Great Strides
Alzheimer's Association                  Memory Walk
Pan-Massachusetts Challenge              Pan-Massachusetts Challenge

Name                                     Participants

American Cancer Society                  2,500,000
The Leukemia and Lymphoma Society        Not Available
March of Dimes                           1,000,000
American Heart Association               1,000,000
National Philanthropic Trust             28,000
Juvenile Diabetes Research Foundation    500,000
Susan G. Komen for the Cure              1,430,000
National Multiple Sclerosis Society      80,000
National Multiple Sclerosis Society      274,000
American Heart Association               Not Available
Avon Foundation                          18,000
American Cancer Society                  425,000
Cystic Fibrosis Foundation               Not Available
Alzheimer's Association                  200,000
Pan-Massachusetts Challenge              4,600

Name                                     2006 Event Total

American Cancer Society                  $375,000,000
The Leukemia and Lymphoma Society        $114,000,000
March of Dimes                           $110,000,000
American Heart Association               $90,000,000
National Philanthropic Trust             $85,900,000
Juvenile Diabetes Research Foundation    $75,100,000
Susan G. Komen for the Cure              $74,358,874
National Multiple Sclerosis Society      $67,441,320
National Multiple Sclerosis Society      $53,237,302
American Heart Association               $53,000,000
Avon Foundation                          $48,000,000
American Cancer Society                  $40,000,000
Cystic Fibrosis Foundation               $31,000,000
Alzheimer's Association                  $30,500,000
Pan-Massachusetts Challenge              $28,000,000
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Title Annotation:SPECIAL EVENTS
Author:Nobles, Marla E.
Publication:The Non-profit Times
Date:Jun 15, 2007
Words:681
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