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Active Traders Monitor Their Investments Hourly.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- BrownCo, the brokerage service of JPMorgan Asset Management, today released a study on the trading habits of active investors, showing that 43% check their investments hourly. An additional 36% check their holdings at least once a day.

The study was conducted by Cambridge Brand Analytics, a division of Phoenix Marketing International, and results are based on responses from a national sample of 228 active traders Traders

Individuals who take positions in securities and their derivatives with the objective of making profits. Traders can make markets by trading the flow. When they do this, their objective is to earn the bid/ask spread.
 that utilize online brokerage services.(a)

What makes online traders take action?

"We know the actions of serious, active investors are impacted by earnings announcements (35%) and geopolitical ge·o·pol·i·tics  
n. (used with a sing. verb)
1. The study of the relationship among politics and geography, demography, and economics, especially with respect to the foreign policy of a nation.

2.
a.
 issues (15%)," says Kenneth Klipper, the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BrownCo.

Where do traders get their leads?

In addition to their own trading models, 11% of active investors rely on co-workers for trading advice. Twenty-one percent look to neighbors, friends and relatives for investment insights.

Where does trading take place?

Active investors trade mostly from their home office (50%), on hand-held devices (20%) and on the road (14%).

What time of day is most popular?

Eighty-five percent of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy.  say they conduct online trading Online Trading

Making trades via the Internet.

Notes:
The use of online trading increased dramatically in the mid to late 1990's with the advent of high-speed computers and Internet connections. Stocks, bonds, options, futures, and currencies can all be traded online.
 "pretty much all the time," versus in response to the opening (6%) or closing (2%) bells, when news is posted (4%) or after hours Adv. 1. after hours - not during regular hours; "he often worked after hours"  (3%).

(a) The study was conducted in October and November, 2004.

About BrownCo

BrownCo (www.brownco.com) is a leading online brokerage offering focused exclusively on providing serious, active traders with low commissions, powerful investment tools, and opportunities to trade equities, options, mutual funds, fixed income and more. BrownCo's typical client has between 15-20 years of investment experience, investable assets in excess of $200,000, and trades more than 50 times a year. Founded over 40 years ago, the business is focused on serving experienced traders and is a service of J.P. Morgan Invest, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a wholly-owned subsidiary of J.P. Morgan Chase & Co. focusing on the rapidly growing U.S. retirement market by connecting corporate retirement plan recordkeeping with individual retirement and brokerage services.

BrownCo is a brokerage service of J.P. Morgan Invest, LLC. Member NYSE/SIPC. System response and access times may vary due to market volatility, system performance, and other factors.

For more information about BrownCo, please log-on to http://www.brownco.com or call (800) 822-2021.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 14, 2005
Words:373
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