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Active Software Establishes Three Strategic Partnerships with Customer Asset Management Software Vendors.


SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif.--(BUSINESS WIRE)--April 14, 1998--

Active Software, the Leading Enterprise Application Integration

(EAI (Enterprise Application Integration) Refers to various techniques used to share data and business processes in large enterprises. When companies acquire another organization, disparate information systems have to be made to work together. ) Vendor, Gains Momentum in Front-to-Back Office Application

Integration

Active Software, Inc., today announced several new partnerships with the industry's leading customer asset management (CAM) software vendors Aspect Telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  Corporation, Clarify(R), Inc. and The Vantive(R) Corporation.

Active Software is also working with CAM-focused system integrators See systems integrator. , KPMG KPMG Klynveld Peat Marwick Goerdeler (accounting firm)
KPMG Kaiser Permanente Medical Group
KPMG Keiner Prüft Mehr Genau (German)
KPMG Kommen Prüfen Meckern Gehen
, Cambridge Technology Partners and the Bentley Group subsidiary of Technology Solutions Company. By broadening its industry partnerships, Active Software strengthens its position in the enterprise application integration (EAI) market and provides greater options for corporate IT managers, top executives and CEOs. Active Software's network-based integration software products help enterprises integrate disparate information resources (1) The data and information assets of an organization, department or unit. See data administration.

(2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT.
.

"Given the financial impact that customer service has on the enterprise, it is critical that front-office applications communicate with back-office applications such as PeopleSoft(R), SAP and mainframe systems," said Jim Green
For other people with similar names, see James Green.
Jim Green is a municipal politician and university instructor from Vancouver, British Columbia.

Born in Alabama, Green moved to Canada to avoid being drafted for the Vietnam War.
, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Active Software. "Such integration enables customer service representatives rapid, cost-effective access to specific information. Our products streamline front-to-back office application integration within the enterprise, providing a less expensive, faster and more flexible implementation alternative to custom point-to-point application integration solutions."

"Changing market conditions, globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
 and the need to get closer to customers are forcing global 2000 companies to implement front office automation products. However, to truly benefit from these applications, corporations must establish a flexible technical architecture that can both integrate these applications with the back office and adapt to the changing business environment," said Dan Sholler, senior research analyst, Meta Group. "Active Software is providing leading solutions which enable this crucial front-to-back office integration."

"Active Software is the first company to develop enterprise application integration software products that enable our customers to cost-effectively connect their business critical Oracle applications into the front office, where the customer relationship is developed and managed," Tony Zingale, president and CEO, Clarify Inc. "We are pleased to partner with Active Software to support their development of application integration software. This alliance will offer Clarify users easy access to back office data-providing a seamless view of all customer information for making better business decisions."

Active Software is also working with leading systems integrators which specialize spe·cial·ize
v.
1. To limit one's profession to a particular specialty or subject area for study, research, or treatment.

2. To adapt to a particular function or environment.
 in front-to-back-office application integration. This relationship provides system integrators with direct access to Active Software's technology, allowing them to streamline even the toughest integration problems and garner a substantial competitive edge on project bids.

"Front-to-back office integration projects are becoming more complex and strategic and IT professionals are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 application integration solutions that can help simplify the process," said Doug Holden Doug Holden was a professional footballer. He appeared for Preston North End, scoring a goal in their F.A. Cup Final against West Ham United. , KPMG managing partner, customer value management practice. "By working closely with many of the leading CAM application companies and system integrators, Active Software is able to identify the problems and complexities associated with integration and deliver a packaged solution that shortens implementation cycles and lowers costs."

Active Software CAM Product Solutions

Active Software's front and back office Adapter A device that allows one system to connect to and work with another. An adapter is often a simple circuit that converts one set of signals to another; however, the term often refers to devices which are more accurately called "controllers.  products allow diverse CAM applications to connect to an Information Broker by mapping the native format of the application to Integration System events. The Information Broker acts as a central control and storage point and mediates the delivery of events-messages representing steps within a business process, such as "order shipped" or "payment received." Events are then intelligently queued, filtered and routed to the proper recipient.

Active Software's front-office packaged application Adapters A layer of software that converts the data from the application into a common form acceptable for integration with other applications. See application integration and integration server.  include Clarify, Vantive and Scopus. Active Software's new front-office Adapters complement the company's already broad range of back-office Adapter products which include PeopleSoft, SAP, Oracle, DB2 and 3270.

Active Software Customer Solutions

To date, Active Software has delivered front-to-back office application integration solutions to a variety of customers including Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. . Adobe is a member of the Active Software's beta program and has been using Active Software's Integration System products for several months.

Adobe is using Active Software's Integration System to integrate its worldwide customer database, customer information system, and SAP implementation. "We selected Active Software's Integration System because in addition to its flexible, scalable and manageable architecture, it offers support for our existing custom and packaged applications," said Vito Laudicina, CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
 at Adobe Systems. "Active Software's Adapters give us the ability to leverage our application investments and provide richer functionality in the interfaces between mission critical applications."

Active Software

Founded in 1995, Active Software is the leading supplier of network-based integration software products that help enterprises integrate disparate information resources. A pioneer in the emerging category of enterprise application integration (EAI), Active Software provides a simple, flexible, scalable and manageable suite of products that offer the broadest scope of integration in the industry. Privately-held Active Software is funded by Enterprise Partners, Kleiner Perkins Caufield and Byers, Sierra Ventures, the KPCB KPCB Kings Park Concert Band  Java Fund, Lehman Brothers Lehman Brothers Holdings Inc. (NYSE: LEH), founded in 1850, is a diversified, global financial services firm. It is a participant in investment banking, equity and fixed income sales, research and trading, investment management, private equity, and private banking. , and BancAmerica Robertson Stephens. It is headquartered in Santa Clara, Calif. For more information, visit the company Web site at www.activesw.com. -0-

Note to Editors: The Active Software logo is a registered trademark of Active Software. All other trademarks mentioned herein are the property of their respective owners. -0- Quotes in Support of Active Software

Robert Blatt

Vice President of Marketing & Channel Development, Aspect Telecommunications

"As a global leader in integrated mission-critical call center solutions, Aspect understands how important it is for our customers to integrate the call center with the rest of the enterprise. The ability to integrate multiple functions, including sales and marketing, with customer service call centers, allows Aspect customers to effectively grow sales, increase retention, and improve customer relationships," said Robert Blatt, vice president of marketing & channel development, Aspect Telecommunications. "Active Software's Integration System technology, combined with Aspect's Architect(tm) and OpenMedia(tm) workflow technology Workflow technology is a new field of software products designed to improve the design of information systems. It involves use of workflow engine to execute models of processes. The models can be edited by persons not experienced in programming (e.g. , enables business managers to see their diverse organization as a single enterprise."

Michael Levinger

Senior Vice President, The Bentley Group subsidiary of Technology Solutions Company

"Our customers require rapid and cost-effective integration solutions that link their front-office customer management solutions and enterprise resource planning See ERP.

(application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses.
 packages," said Michael Levinger, Senior Vice President of the Bentley Group subsidiary of Technology Solutions Company. "As a leader in delivering integration solutions, we are constantly looking for ways to streamline the process. By leveraging the power of Active Software's Integration System we can speed time-to-market and reduce the cost of implementation, which enables our customers to successfully utilize information systems as a strategic business tool."

Jamie Schein

Vice President, The Vantive Corporation

"Integrating Vantive's front-office solutions with other enterprise applications provides corporations with a complete, 360-degree view of their customer interactions. This enables them to better sell to, service and support those customers," said Jamie Schein, vice president at Vantive. "Partnering with Active Software allows us to offer our customers a strong option for linking Vantive applications to the back-office."

CONTACT: Active Software, Inc.

Sandy McBride, 408/969-5614

sandy@activesw.com

or

Thomas Associates

Mark Heisten, 650/596-2700

mark@thomaspr.com
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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