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Active Research Adds Michael Griego as Vice President of Sales; Dataquest/Gartner Group & Zona Research Veteran Brings 19 Years of Experience to Market Research Automation Company.


Business Editors/High-Tech Writers

BURLINGAME, Calif.--(BUSINESS WIRE)--Feb. 28, 2000

Active Research, a provider of Web-based Market Research Automation services, today announced that Michael Griego has joined the company as vice president of sales. Griego was previously vice president and managing director of Zona Research, a leading Internet industry market research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
.

While at Zona, Griego helped to double the firm's subscription services and consulting revenues and saw the company through its acquisition in 1997 by Intelliquest, Inc., a Texas-based quantitative market research firm. Prior to Zona Research, Michael was Gartner Group's top regional sales manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
 for technology vendors, and before that director of computer industry sales for Dataquest.

"Michael has proven experience in selling information services See Information Systems.  to our target industries," states Tom DuBois, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Active Research. "We are confident in his ability to make us the industry's leading provider of next-generation market intelligence services."

Griego brings more than 19 years of practical high-technology and market research sales and sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
 experience to Active Research. He was most recently vice president and partner at M3 Learning, a sales management training firm serving high technology companies around the country. He has also addressed numerous groups at industry conferences and Fortune 500 company sales events. Mr. Griego has a BA degree from Occidental College History
The Birth of Occidental College
Occidental College (commonly referred to as Oxy) was founded on April 20, 1887, by a group of Presbyterian clergy and laymen.
 and an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 from Stanford University.

About Active Research, Inc.

Active Research provides Web-based Market Research Automation services to help businesses attract and understand buyers. The company is the first to offer real-time market intelligence services that enable product manufacturers and retailers to understand and respond to changing customer demands. Market intelligence is generated through a network of portal, content and merchant partners who host buyer's guides powered by Active Research. Complete and unbiased, these buyer's guides help partners attract and retain customers. Founded in 1997, Active Research is based in Burlingame, California and on the Web at www.ActiveResearch.com and www.ActiveBuyersGuide.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Feb 28, 2000
Words:323
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