Active Reasoning and Advanced MarketPlace Announce Strategic Partnership.IT Governance Automation Extends Power of Change Management Solutions SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- Active Reasoning, a leading provider of IT Governance Automation solutions, today announced it has signed a partnership agreement with Advanced MarketPlace, adding to its list of leading companies selling, distributing or recommending the Active Reasoning IT Controls Automation platform. Together, Active Reasoning and Advanced MarketPlace will provide Fortune 500 organizations a closed-loop change management solution via Active Reasoning's integration with HP OpenView HP OpenView was a Hewlett Packard product range consisting of an extensive portfolio of network and systems management products. In 2007 the entire HP OpenView portfolio was rebranded under the strengthened HP Software name. ServiceCenter. Businesses will benefit through improved change control processes, ease of reporting adherence to corporate IT policies, and reduced audit-related costs. This strategic partnership supports recent research findings from Gartner citing that in order to achieve full IT infrastructure compliance, organizations need to implement and integrate a series of tools including configuration management, change management, change detection and reconciliation tools. "There's a hole in large IT Infrastructure suites - a lack of functionality that makes the distinction between approved and rogue Rogue, river, c.200 mi (320 km) long, rising in SW Oreg., in the Cascade Range N of Crater Lake. It flows southwest and west through a fertile valley (noted for its orchard fruits) and then across the Coast Range to the Pacific Ocean at Gold Beach. IT infrastructure changes a challenge for businesses to identify," said Andrew Lochart, vice president of marketing at Active Reasoning. "Arming organizations with the ability to automate To turn a set of manual steps into an operation that goes by itself. See automation. policy enforcement provides risk management in the areas of compliance, security and reliability." "Active Reasoning selected Advanced MarketPlace as a value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. partner based on their depth of experience with HP OpenView ServiceCenter and proven experience with IT infrastructure tools," said Terry Schwab, Active Reasoning vice president of business development. "We are very excited to be working with a partner like Advanced MarketPlace." "Active Reasoning's IT Controls Automation platform is a natural complement to our existing line up of products and services. The Active Reasoning platform is the solution that bridges the gap between effective Change Management and enabling compliance," said Bill Sheridan, vice president of sales at Advanced MarketPlace. "The product's ability to continuously and automatically reconcile observed changes with open change tickets fills a real need that our customers have." About Active Reasoning Active Reasoning is the leading provider of IT Controls Automation Software for IT Policy Enforcement & IT Governance Automation. The Active Reasoning platform operationalizes standards such as ITIL (Information Technology Infrastructure Library, www.itil.co.uk) One of the more comprehensive as well as non-proprietary and publicly available sets of guidelines for "best practice" IT services management, owned by the British Office of Government Commerce (OGC). & COBIT (Control OBjectives for Information and related Technology) A business-oriented set of standards for guiding management in the sound use of information technology from the Information Systems Audit and Control Association (ISACA) (www.isaca.org). , detecting, validating val·i·date tr.v. val·i·dat·ed, val·i·dat·ing, val·i·dates 1. To declare or make legally valid. 2. To mark with an indication of official sanction. 3. , and reporting unauthorized changes and out-of-policy actions on the IT infrastructure in real time. Active Reasoning helps Fortune 500 clients improve performance, mitigate mit·i·gate v. To moderate in force or intensity. mit  i·ga tion n. operational risk and reduce expenses. Active Reasoning is backed by top-tier venture partners including ComVentures, ArrowPath Venture Partners, ONSET Ventures, and InterWest Partners. For more information, visit the company's website at www.activereasoning.com. About Advanced MarketPlace Since its inception in 1997, Advanced MarketPlace has been delivering consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" and solutions around IT Service Management, IT Asset Management, and Configuration Management. Advanced MarketPlace expertise in facilitating ITIL and IATAM initiatives, developing business processes and delivering implementation services and technology integrations are evidenced by our continuously growing list of reference customers. Our customers include government, financial, retail, manufacturing, telecom, pharmaceutical, transportation, and healthcare companies. For more information, visit the company website at www.advancedMarketPlace.com. |
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