Active Reasoning Hires Vice President of Business Development and Regional Vice President of Sales; Company Increases Focus on Driving Sales Growth and Securing New Strategic Alliances.

PALO ALTO, Calif. -- Active Reasoning, the leader in IT policy enforcement and controls validation, announced today the appointments of Terry Schwab as Vice President of Business Development and John Hoffman as Vice President of Sales for the Mid-Atlantic Region. Both executives report directly to Active Reasoning's President and CEO, W.R. "Butch" Winters.

As Vice President, Business Development, Schwab is responsible for developing and managing revenue generating relationships with major strategic partners at Active Reasoning. Her 20 years of leadership experience includes strategic alliances, sales, professional services, development and IT production support. Before Active Reasoning, she created the vertical solutions strategy and drove associated revenue worldwide for Autonomy Corporation's enterprise infrastructure software. Prior to Autonomy, Schwab formed the SI Alliances organization at E.piphany, where she initiated relationships with Big 5 consulting firms.

John Hoffman is responsible for sales operations in Active Reasoning's Mid-Atlantic Region. His more than fifteen years of proven expertise has included roles of increasing responsibility at ATX Telecommunications, Metropolitan Fiber System, Selectica, Vignette and ROME Corporation. At ROME, Hoffman was VP of Sales, managing the sales and business development of operational risk planning products. John has also served as Vignette's VP of Sales for global accounts and the life science vertical, securing influential global pharmaceutical clients.

"Customers want to work with not just the best products, but also the best people. Our business growth is driven by some of the industry's top talent who continue to set us apart from the competition," said Butch Winters. "We feel confident that our investment in Schwab and Hoffman will accelerate our growth efforts, identify new market opportunities and cement new strategic alliances."

About Active Reasoning

Active Reasoning's IT Policy Enforcement solutions automatically detect, validate, and report unauthorized change and out of compliance actions on the IT infrastructure. Using Active Reasoning, enterprise IT organizations and service providers operationalize ITIL and other best practices to increase the reliability of IT services, mitigate operational risk, and reduce the cost and effort of policy compliance by 30% or more. This is made possible by the combination of Active Reasoning's Policy Management Database(TM), event-based collection of the who, what, when, and where of user actions, and a correlation engine providing real-time policy review and validation. Active Reasoning is backed by top-tier venture partners including ComVentures, ArrowPath Venture Partners, ONSET Ventures, and InterWest Partners. For more information, visit the company's website at www.activereasoning.com.

Active Reasoning is a trademark of Active Reasoning, Inc. All other names mentioned herein may be trademarks of their respective owners.