Active Marketing Group Ranks 25th in PROMO Magazine's Annual List of Top 100 Promotions Agencies.Additional Honors Include 18th in Fastest Growth and Top 50 in 2006 Revenue SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. -- Active Marketing Group, a full service marketing and promotions agency known for its access and insight to active lifestyle consumers, recently ranked among the top 25 U.S. promotions agencies in PROMO pro·mo n. pl. pro·mos Informal A promotional presentation, such as a television spot, radio announcement, or personal appearance. magazine's annual PROMO 100. Placing 25th on the 2007 list, up from 28th in 2006, Active Marketing Group (www.ActiveMarketingGroup.com) was one of 100 agencies evaluated by criteria that measured U.S. net revenues, two-year growth and the quality/results of campaign work. With a two-year growth rate of 120 percent, Active Marketing Group was also named 18th fastest-growing agency and earned a top 50 spot among the highest revenue-producing agencies. This is the agency's fourth consecutive year as a top 50 agency in the PROMO 100. Using a mixture of disciplines to execute specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. programs, Active Marketing Group has an expert reputation in the active lifestyle market for its insight and access into the mindsets of health-conscious, on-the-go consumers. The agency also has a vast network of resources, including access to two online media channels (www.active.com and www.eteamz.com) and relationships with leading team and endurance Endurance See also Longevity. Atalanta feminine name denotes power of endurance. [Gk. Myth.: Jobes, 148] Boston marathon famous 26-mile race held annually for long-distance runners. [Am. Pop. Culture: Misc. sports organizers, park and recreation departments and health clubs, that provide clients multiple touchpoints to active consumers. "Active Marketing Group's PROMO 100 ranking is a reflection of the work put into each of our initiatives to create meaningful, relevant connections with active consumers," explained Eric Magnuson, senior vice president, managing director, Active Marketing Group. "We strive to take the brands directly to the point of impact, to the environment in which consumers are experiencing those things that matter most to them in their everyday lives." Active Marketing Group continues its growth into 2007 with new client wins, including work from Goody, Subway subway: see rapid transit. subway Underground railway system used to transport passengers within urban and suburban areas. The first subway line, 3. and Toyota. The agency also continues to increase its staff across its national network of offices in San Diego, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Boston, Denver and Dallas. About Active Marketing Group Active Marketing Group, a full service marketing and promotions agency and division of The Active Network, Inc., brings direct knowledge, insight and access to healthy, active and on-the-go consumers. The agency helps brands develop authentic relationships with active consumers through innovative programs that reach this influential, yet fragmented, demographic. Active Marketing Group's direct access to the active consumer market, its unique understanding of consumer behavior and its strategic, consultative approach, set the agency apart. The agency excels at creating high-yield, integrated marketing platforms with a portfolio of services that includes strategic consulting; event and mobile marketing; brand sampling; database marketing; peer-to-peer marketing; sponsorship activation activation /ac·ti·va·tion/ (ak?ti-va´shun) 1. the act or process of rendering active. 2. the transformation of a proenzyme into an active enzyme by the action of a kinase or another enzyme. 3. ; online advertising and Web site services; youth sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. ; trade marketing; municipal marketing and more. For the past four consecutive years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time PROMO 100 (www.promomagazine.com) has ranked Active Marketing Group among the top 50 promotions agencies in the U.S. Headquartered in San Diego, with offices in New York, Boston, Denver and Dallas, the agency serves a client base that includes Unilever, PepsiCo, Inc., Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for Inc. and Choice Hotels International, among others. For more information, visit www.ActiveMarketingGroup.com or call 858-964-3834. |
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