Active International Enhances Corporate Trading Experience with ActivePoints Rewards Program; First and Only Loyalty Program Available in the Corporate Trading Industry.Business Editors PEARL RIVER Pearl River, uninc. village (1990 pop. 15,314), Rockland co., SE N.Y., near the N.J. line. It is a residential suburb of New York City, and a computer and telecommunications research and development center. Pearl River River, central Mississippi, U. , N.Y.--(BUSINESS WIRE)--Jan. 15, 2001 Active International, the world's largest corporate trading company, is announcing the launch of a customer affinity program designed to reward its corporate trading clients for using the trade credits they've received through trading. The program, called ActivePoints, is the first of its kind loyalty program in the corporate trading industry. Under the unique and innovative program, clients are awarded ActivePoints, using a procedure similar to that of airline frequent flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons programs. ActivePoints are accrued as trade credits are utilized, and are redeemable for a wide variety of merchandise and travel products. "We value the partnership we build with our clients, and created this program to show our appreciation for their business and for the long-term relationship that makes corporate trading a beneficial financial management and strategic marketing tool," comments Alan Elkin, Active's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . The ActivePoints Program can be accessed on-line through Active's corporate web site located at www.activeinternational.com. All Active clients receive a password-protected login Signing in and gaining access to a network server, Web server or other computer system. The process (the noun) is a "login" or "logon," while the act of doing it (the verb) is to "log in" or to "log on. through which they can review their ActivePoints accounts as well as browse through the rewards at each program level. Categories include electronics, home furnishings, jewelry and travel packages. The rewards will be updated periodically to offer variety and change. Active International is offering this program through a partnership with affinity program provider, perks perk 1 v. perked, perk·ing, perks v.intr. 1. To stick up or jut out: dogs' ears that perk. 2. To carry oneself in a lively and jaunty manner. .com. Established in 1998, perks.com creates customized web-based incentive and loyalty marketing programs for a wide variety of prominent companies. Founded in 1983, Active International is the largest global corporate trading company dedicated to developing effective, problem-solving programs to transform underperforming assets underperforming asset An asset that earns a lower rate of return than it would be capable of earning if it were properly used. A firm with underperforming assets is a prime target for takeover. Compare nonperforming asset. into future cash flow savings and profits. Active enables its clients to utilize underperforming assets to offset the cost of media, goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. . The company employs more than 370 people in 14 countries worldwide. Active can be found on the web at http://www.activeinternational.com. |
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