Active International Creates Strategic Alliance with Camp & Associates to Bring NASCAR Sponsorships to Clients.Sports Editors/Auto Racing Writers & Columnists PEARL RIVER Pearl River, uninc. village (1990 pop. 15,314), Rockland co., SE N.Y., near the N.J. line. It is a residential suburb of New York City, and a computer and telecommunications research and development center. Pearl River River, central Mississippi, U. , N.Y.--(BW SportsWire)--April 3, 2001 New relationship will permit clients to utilize trade in financing NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. sponsorships Active International, the world's largest corporate trading company, today announced it has named Camp & Associates to represent its interests in the NASCAR community. In that capacity, C&A will be Active's liaison to the sport on team, league and sponsorship issues. The Concord Concord, cities, United States Concord (kŏng`kərd, kŏn`kôrd'). 1 city (1990 pop. 111,348), Contra Costa co., W central Calif.; settled c.1852, inc. 1906. , North Carolina-based Camp & Associates will be responsible for developing and activating sponsorship packages for Active's trading clients, many of whom are already involved in motorsports. It will work closely with Active's new Sports and Event Marketing division, which provides financing for sponsorship though the trading process. "We are very happy to be working with Camp & Associates in NASCAR," said Rick Fuest, Active's Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . "Their history of developing and activating quality sponsorships as well as their keen understanding of the industry will help our clients and others, who wish to do so, play a significant role in NASCAR." Through the trading process, Active can provide the financial resources for companies seeking team and league sponsorships. By utilizing Active's trading leverage, clients can often activate their sponsorships without any additional cash cost. "We believe that by combining our expertise and more than 30 years of experience in NASCAR with Active's ability to finance a sponsorship, a valuable resource is created," said Larry Camp, President of Camp & Associates. "Active has taken a financial trading model it has utilized in many industries for the past 17 years and is adapting it to our industry. Companies that may have had the motivation to become team sponsors or increase their current level, but lacked the budget to do so, may now see they do, in fact, have that opportunity." Camp & Associates specializes in public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , event marketing as well as a wide range of sponsorship development, licensing and merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. programs. C&A was founded in 1991 and was one of the few agencies chosen to participate in NASCAR's year long 50th Anniversary celebration in 1998. For more information on Active's Sports and Event Marketing programs, contact Joe Allen Joe Allen (born 14 March 1990 in Carmarthen, Wales) is a Welsh footballer, currently playing for Swansea City. He made his debut for Swansea as a substitute in the 6-3 defeat to Blackpool F.C. on the final day of the League One season. at (845) 732-8822 (jallen@activeinternational.com) or Steve Porath at (845) 732-8610 (sporath@activeinternational.com). Founded in 1983, Active International is the largest global corporate trading company dedicated to developing effective, problem-solving trading programs to transform underperforming assets underperforming asset An asset that earns a lower rate of return than it would be capable of earning if it were properly used. A firm with underperforming assets is a prime target for takeover. Compare nonperforming asset. into future cash flow savings and profits. The company employs more than 370 people in 15 countries. Active can be found on the web at http://www.activeinternational.com. |
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