Active International Becomes First Corporate Trading Company to Offer Indy Racing Team and Powerboat Racing Sponsorships to Its Clients.Business Editors PEARL RIVER Pearl River, uninc. village (1990 pop. 15,314), Rockland co., SE N.Y., near the N.J. line. It is a residential suburb of New York City, and a computer and telecommunications research and development center. Pearl River River, central Mississippi, U. , N.Y.--(BUSINESS WIRE)--March, 29, 2000 Motorsports Marketing Becomes Active's Newest Trade Credit Fulfillment Program Active International today announced an exciting new opportunity for its clients to utilize their trade credits towards sponsorship packages for many of the top Indy Car racing Indy Car racing Noun a form of motor racing around banked oval tracks [after the Indianapolis 500 motor race] teams, professional Powerboat teams and select NASCAR racing The NASCAR Racing series of video games, developed by Papyrus, started in 1994 and ended with the release of NASCAR Racing 2003 Season in 2003. Later NASCAR games were released by Electronic Arts, who took over the official sport license. teams. As a result of this agreement with O\ZON zon Amazon (Diablo II game character class) ZON Zorg Onderzoek Nederland ZON zearalenone (mycotoxin) Racing Group, Active is the first and only corporate trading company to expand into this unique fulfillment area. Motorsports is the number one worldwide spectator sport, and the Indianapolis 500 race is the world's largest attended single-day sporting event, with over 500,000 people in attendance each year. This agreement enables Active's corporate trading clients to enter into sponsorship agreements with the teams represented by O\ZON Racing Group, and apply Active trade credits towards those sponsorship packages. These opportunities are varied and unique, customized to the needs of Active's client and the racing team or driver. Examples of sponsorships include, but are not limited to, team ownership, a racing season, single races, product endorsements, driver appearances, and vehicle advertising. Alan Elkin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Active International, commented, "This is a unique new opportunity for Active's clients to utilize their trade credits. Our clients represent some of the most widely recognized brands marketed today, and could readily benefit from sponsorship programs in motorsports marketing. We pride ourselves in defining new categories for corporate trading, for branching out beyond the traditional scope of TV, radio and print media, and providing comprehensive marketing support resources for our clients. We will continue to explore new opportunities and offer innovative fulfillment services to our clients worldwide." Don Culver, President of O\ZON Racing Group, adds, "We represent some of the most respected and well-known names in Indy racing, as well as in the Powerboat world and the growing NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. community. Motorsports marketing has always been a prominent and powerful vehicle for promoting brand-name recognition, and we're excited to be working with Active International and its clients." In conjunction with this release, Active International will have on display in its booth at the CFO See Chief Financial Officer. Rising 2000 conference, the 1998 Indy 500 winning race car, which was driven by Eddie Cheever Edward "Eddie" McKay Cheever, Jr. (born January 10, 1958) is an American racing driver who raced for almost thirty years in Formula One, Sports cars, CART and the Indy Racing League, and now owns an IRL team. , Jr. Throughout the show, Jaques Lazier, one of Indy's famous young drivers, will be signing autographs and talking to the conference attendees. Lazier is an up and coming Indy star and the brother of the famous Buddy Lazier, 1996 Indy 500 winner. Founded in 1983, Active International is the largest global corporate trading company dedicated to developing effective, problem-solving programs to transform underperforming assets into future cash flow savings and profits. Active enables its clients to utilize underperforming assets to offset the cost of media, goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. . The company employs more than 370 people in 12 countries. |
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