Active International Appoints Al Silverstein as Senior Vice President of Corporate Development, Digital Practice Leader.

PEARL RIVER, N.Y. -- Active International, a global marketing and business solutions firm, announced today the appointment of Al Silverstein as senior vice president of corporate development and digital practice leader. Silverstein, 38, will report to Eric Larsen, chief operating officer.

In his new role, Silverstein will be part of the ideation and strategy team tasked with developing holistic solutions to the various issues that confront marketers today. In particular, his focus will be to provide recommendations that extend a brands' reach across online channels, enabling Active to deliver a fully dimensionalized approach to its clients.

"Al brings more than fifteen years experience in the digital space to Active. His work with leading brands across a wide range of industries provides another level of thought leadership that we can provide to our clients," said Eric Larsen. "Al will play a key role in our efforts to help our clients reach their brand potential."

Most recently, Silverstein served as group account director at AtmosphereBBDO, where he provided strategic leadership in new and emerging media for clients including Target, Dial, Starwood Hotels & Resorts, AOL, and HBO. Additionally, he managed a team that delivered both winning digital campaigns for clients and measurable results that met their business objectives and market challenges.

Prior to joining AtmosphereBBDO, he served as vice president and management director for Foote, Cone & Belding. In this role, he led the development of a new web and online program for Trane, a division of American Standard, and led a team responsible for award-winning television, print and on-line advertising campaigns. Previously, Silverstein was with OgilvyOne, where he was worldwide management supervisor for IBM and LG, focusing on B2B marketing campaigns, 360-degree brand integration and the development of U.S. channel marketing programs designed to drive store activities. Prior to OgilvyOne, he held a variety of leadership positions at USWeb/CKS and Gap Inc.

"I'm very excited to join such an innovative and dynamic organization. With the collective talent that's already in place, combined with the industry leaders they continue to attract, Active is redefining its role in the marketplace," said Silverstein. "I'm very much looking forward to joining this group and contributing to the firm's strategic offerings."

Silverstein holds a Bachelor of Arts degree in Communications from the University of Arizona.

Active International helps leading companies grow their business through innovative marketing and business solutions. As a proven leader for over two decades, Active creates programs that help companies enhance their brand and their market presence globally, delivering a suite of services that targets the needs of their clients, in combination with a disciplined process that improves financial performance. Active International is ranked as one of the top ten media specialists worldwide by Advertising Age magazine. Headquartered in Pearl River, N.Y., Active International is an employee-owned company. For more information, please visit: www.activeinternational.com.