Active Imagination Inc. Creates New Image for Houston Tournament; Classic Campaign Created for 2003 PGA Tour Championship.Sports Editors/Business Editors HOUSTON--(BUSINESS WIRE)--Nov. 4, 2003 Active Imagination Inc., a Houston-based creative team, has transformed the look and feel of this year's PGA Tour The PGA Tour is an organization that operates the USA's main professional golf tours. It is headquartered in Ponte Vedra Beach, Florida, USA. Its name is officially rendered in all caps as “PGA TOUR". Championship by tying in the title sponsor, Coca-Cola, with the branding of the entire event. The tagline and identity created, Classic Players...Classic Moments 2003 PGA TOUR Championship sponsored by Coca-Cola, was the brainchild brain·child n. An original idea or plan attributed to a person or group. brainchild Noun Informal an idea or plan produced by creative thought Noun 1. of Active Imagination's president, Adam Nisenson. "It was our challenge to create a unique image for this event that would incorporate two classics, the PGA Tour and Coca-Cola," said Nisenson. "Through the use of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color and previously branded icons, we were able to meld the two organizations together, creating a comprehensive identity for the tournament." This invitation-only event brings together the top 30 money winners of the year and raises significant funds for local and national charities. Active Imagination has leveraged the timeless and prestigious reputation of the tournament with one of the most well-known brands. "Active Imagination's creative genius has captured the essence of the PGA TOUR and the image we wish to portray," said Marlene Livaudais, executive director, PGA TOUR Championship. "Their insight and understanding of the integrity of our clients and the game of golf gives us an added edge. We were extremely pleased with the new look of the corporate hospitality brochure, ticket brochure, billboard and various advertisements for publications." Other golf industry clients Active Imagination represents include: Dick Harmon Dick Harmon (29 July 1947 - 10 February 2006) was one of America's top golf teachers with clients including Fred Couples, Jay Haas, Craig Stadler, Lanny Wadkins and Steve Elkington. His father Claude Harmon won the US Masters. School of Golf, Redstone Golf Club, home of the Shell Houston Open The Shell Houston Open is a regular golf tournament on the PGA Tour. It is currently played in March at Redstone Golf Club in the Houston suburb of Humble. Shell and the Houston Golf Association are the main sponsors of the tournament. , and Wildcat wildcat, common name of two Old World cats, the European wildcat, Felis sylvestris, of Europe and W Asia, and the African wildcat, or kaffir cat, F. lybica, of Africa and Asia. Golf Club. Active Imagination Inc. is a full-service communications agency that provides award-winning print and Web site graphic design, marketing consulting as well as television and video production. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Print-quality images of the PGA Tour Championship tickets, a magazine advertisement and a billboard can be viewed and downloaded for publication at www.aimagination.com/pga |
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