Active Decisions Secures $13.1 Million in Series D Financing; New Investors Include Liberty Partners and The Charles Schwab Corporation.

Business Editors/High-Tech Writers

SAN MATEO, Calif.--(BUSINESS WIRE)--July 22, 2002

Active Decisions Inc., the world's leading provider of Guided Selling Lifecycle Solutions used by more than 40 million people via call centers, branches, kiosks, and Web sites, today announced closure of $13.1 million in Series D financing. The Series D round was led by Liberty Partners and included investments from The Charles Schwab Corporation as well as existing investors: Aspen Ventures, Red Rock Ventures, Novus Ventures, InRoads Capital Partners and The Entrepreneurs' Fund. In addition, Thomas G. Greig, managing director of Liberty Partners and Stephen J. Fisher, also a managing director at Liberty, will join Active Decisions' board of directors.

Active Decisions will use the funding for marketing, research and development, and continued expansion of its sales operations. It will fuel Active Decisions' expansion into additional verticals, as well as deeper penetration into the markets in which the company already has a stronghold, particularly financial services, manufacturing and retailing.

"This round of financing represents a significant milestone for our company and is a powerful endorsement in a difficult economy and fundraising environment. It was made possible because we now have some substantial marquee customers and it's clear that we have a huge opportunity in front of us to build a scalable long term company," said Active Decisions' president and chief executive officer Jeffrey Dunn. "Additionally, our software has been proven to significantly increase sales for our customers".

"I was impressed with Active Decisions' management team, as well as the company's strong upward revenue trends and positive customer acquisition performance in the past few years," said Thomas G. Greig, managing director of Liberty Partners. "Having spent more than 20 years in investment banking, including heading up a technology investment banking practice, I have worked with numerous technology companies. Active Decisions stands out, in terms of the positive experience it provides for its clients customers, as well as the proven ROI and fast payback it delivers to them."

"Active Decisions' Guided Selling solution is being deployed internally at Schwab, in an effort to boost client assets and build longer-term relationships with our clients, " said Charles Goldman, senior vice president, Charles Schwab. "The applications for Active Decisions, in financial services alone, are tremendous."

In addition to fortifying its leadership position deploying Guided Selling applications for the financial services, manufacturing and retailing industries, Active Decisions is developing a broad array of B2B and B2C applications for other verticals so that clients can quickly build and deploy "original" applications. Leveraging adaptive conjoint analysis and multi-axial pattern matching technology, Active Decisions offers the most sophisticated needs model available on the market, and its technology has been used by over 40 million people. An exciting new product line, with major new functionality and a significant list of upgrades and enhancements, is slated for announcement in the coming months.

About Liberty Partners

Liberty Partners is a $1.8 billion private equity firm headquartered in New York City that provides equity, subordinate debt, and senior debt financing to middle-market and growth companies. Liberty participates in various forms of management buyouts, including going-private transactions, corporate divestitures, and recapitalizations, and provides equity capital for higher-growth enterprises in the software, technology, and communications industries. For more information on Liberty Partners, please visit our web site at www.libertypartners.com.

About Active Decisions, Inc.

Active Decisions Inc., the world's leading provider of Guided Selling Lifecycle Solutions used by more than 40 million people via call centers, branches, kiosks and Web sites, helps businesses increase revenues and reduce expenses by building long-term customer relationships. Active Decisions solutions allow companies to build close, personalized, long-term relationships with clients, by first understanding each customer's unique preferences and then offering products and services based on their needs. Solutions can be deployed across multiple channels in the enterprise, empowering call center, branch office and store staffs to successfully generate new and add-on business, and facilitating customer engagement in efficient self-service buying on web sites. More than 80 Fortune 500 companies use Active Decisions' technology to generate revenues and to make critical business decisions. Active Decisions customers include Amazon, CNET, Consumer's Union, eBay, goodguys.com, Hewlett Packard, Lycos, Nestle Purina, Palm, Sony Electronics, and Yahoo! Shopping. Founded in 1997, Active Decisions is based in San Mateo, Calif., and on the Web at www.ActiveDecisions.com.