Active Decisions Announces New Active Advisor Solution.

SAN MATEO, Calif. -- Assisted Selling Technology Now Available on Symbol Handheld Devices Empowering Sales Associates to Provide Better Customer Service at the Point of Interaction

Active Decisions(R), the leading provider of Guided Selling solutions for business-to-consumer companies, today announced its newest initiative to bring assisted selling technology to the retail environment. The Active Advisor solution will provide a handheld mobility solution that empowers sales associates and takes retail customer service to a new level.

Active Decisions designed its new Active Advisor(TM) for Handheld solution to operate optimally with Symbol's mobile computing hardware, especially the durable MC50 Enterprise Digital Assistant (EDA). Symbol's touch-screen-enabled mobile devices are designed for sales associates to use freely and throughout the store -- allowing them to stay engaged with their customers and efficiently bring the sale to a close.

Retailers will now be able to better assess the needs of their customers, provide better recommendations, and advise them on the most appropriate purchase. Customers will benefit from the new handheld solution by having access to deeper product knowledge in order to make more informed and more confident purchase decisions.

Equipped with the Active Advisor solution, store associates are prompted to ask the customer a short series of questions about the customer's specific needs and intended uses. Utilizing Active's underlying Decisions Engine, the solution then recommends a series of products that best fit that customer's needs. In addition, the associate can, at any time, scan the bar codes of products of potential interest to the customer to create instant comparisons between the products and help narrow down their choices.

"For years, Symbol has provided the leading mobile innovations and technologies to retail customers and we are looking forward to working together to provide Advisor solutions for Symbol devices to drive increased revenues in stores," said Jeff Dunn, CEO at Active Decisions. "Our relationship brings together best-of-breed guided selling coupled with market-leading hardware to the retail industry."

"This relationship demonstrates Symbol's ongoing efforts to increase productivity for retailers and enhance the shopping experience for customers," said Verlin Youd, Vice President of Symbol's Retail Industry Solutions Group. "Guided shopping technology clearly has exciting implications for the consumer, as retailers can now better tailor their offerings to their customers' interests and provide access to the necessary information to make informed purchase decisions."

About Active Decisions

Active Decisions provides software solutions that increase revenue for leading business-to-consumer companies by improving the buying experience for consumers and the selling experience for employees. Active Decisions' clients include Staples, Motorola, Target, Cablevision, HP, US Bank and Bank of America. With an on-demand delivery platform that ensures fast time-to-market, Active Decisions' Guided Selling solutions simulate the actions of a friendly, all-knowing sales assistant, helping consumers find exactly what they are seeking. The result is higher sales, greater opportunity to up-sell and cross-sell and improved customer loyalty. Active Decisions is headquartered in San Mateo, CA. For more information, please visit www.activedecisions.com or call 650-342-0500.