Active Data Services Unveils Industry's Next Generation Automated Document Facility.

Business Editors/High Tech Writers

DURHAM, N.C.--(BUSINESS WIRE)--Aug. 16, 2002

Manage and Distribute All Forms of Print and Electronic Business

Critical Communications

Active Data Services, Inc. is the market leader focused on the next generation Automated Document Facility(TM), specifically providing a full complement of integrated services including data capture, digital asset management, output and distribution services to the growth-oriented document intensive technology business sectors such as healthcare, financial, government and the enterprise.

Active Data's Automated Document Facility produces over 150 million personalized print and electronic communications such as bills, invoices, transactional documents, financial statements, trade confirms, policy renewals, explanation of benefits, newsletters, enrollment kits and direct mail across multiple channels of distribution with reliability and accuracy.

Traditionally, organizations have focused on the delivery of physically manufactured business and consumer communications. However, the digital economy has provided a multitude of new B2B, B2C and e-commerce opportunities. Active Data's vertical-differentiated solution suites drive business innovation and major business benefits such as:

-- Active Data Healthcare Suite(TM)

-- Active Data Financial Suite(TM)

-- Active Data Government Suite(TM)

-- Active Data Enterprise Suite(TM)

Over the past several years business enterprises have accumulated an astounding amount of text-based assets, including data, documents and information and rich media assets such as images, video and audio, all used to market corporate products and services and to distribute information. The Gartner Group, the leading provider of technology and business research and advisory services, was first to promote the Automated Document Factory. Today, Active Data Services has advanced this concept to create a timely, next generation Automated Document Facility around four key criteria: Input & Ingestion, Transformation, Delivery & Preparation and Control & Report.

Based on the demands of today's fast-paced business environments, the Active Data Solution Suite has been designed with the industry's most influential and authoritative experts, leading technology analysts and practioneers. "Increasingly, our customers have identified the need to partner with an advanced services organization that can provide scalable, innovative brick, click and hybrid services that help activate the entire customer and employee experience. Our mission is to deliver superior service solutions and world-class quality with an excellent ROI," states Peter F. Ransome, EVP and CMO.

Active Data has created a highly scalable and extensible suite of solutions specifically targeted for a company's core vertical market. The power and flexibility that the Active Data Solution Suite offers is unprecedented compared to alternative providers. The Active Data Solution Suite is a product set that includes a proven underlying technology, customer specific APIs and development tools that allow for an easy implementation with the following vertical applications:

-- Active Data Healthcare Suite(TM)

-- Active Data Financial Suite(TM)

-- Active Data Government Suite(TM)

-- Active Data Enterprise Suite(TM)

The Active Data Solution Suites appeal to a wide group of customers and strategic partners within the Fortune 500 - horizontally to IT buyers across all vertical markets and to specific departments and lines of business users in vertical industries.

"To ensure these core business services are effectively and reliably delivered, Active Data Services continues to strategically invest in technology and quality manufacturing programs," says Terry Moore, EVP and CTO. "We are domain experts committed to integrating service solutions our customers need to continually improve their business performance." Active Data Services customer, industry and application focus supports progressive companies like RBC Centura, Blue Cross, Blue Shield, Glaxo SmithKline, Bayer, BB&T, Red Hat, The State of North Carolina, Duke, Time Warner and others.

Active Data Services is a North Carolina based corporation with strategic partnerships in Boston, Cincinnati and San Francisco. The new company is a result of a successful management buy-out from Lason Systems led by Kenneth A. Eller who serves as President and CEO and a seasoned executive management team including Pete Harvey, EVP and CFO; Terry Moore, EVP and CTO and Peter F. Ransome, EVP and CMO.

Active Data Services secured financing from top tier investors including RBC Centura. "Due to the strength of our client roster, new customer wins and the formation of strategic partnerships with leaders in the document and content management market, including Bell+Howell, Eastman Kodak and Xerox, it has made the first half of 2002 tremendously successful for our company," said Eller. "This substantial investment from premier investment firms and strategic partners allows us to broaden our research and development initiatives while ramping-up our sales & marketing activities in order to further expand our position as the market leader."

"Healthcare companies and companies within the financial services, state and local government, education and telecommunication industries are realizing the strategic value of outsourced traditional and online services," said Pete Harvey, EVP and CFO. "By helping companies turn their data, information and content into critical business communications with the opportunity for them to monetize that content, Active Data is reinventing the way companies interact with a wide range of end-users."

About Active Data Services

Active Data Services, Inc. is the market leader focused on the next generation Automated Document Facility(TM), which provides a full complement of integrated relational management and communication services for businesses to create lasting, profitable relationships with their target audiences.

The company was founded in April 2002, and is a privately held US corporation headquartered in Durham, North Carolina within the Research Triangle Park providing world-class operational excellence. For more information on Active Data Services, the Automated Document Facility, the Active Data Solution Suite and right-sourcing(TM) your business critical communications, call Peter Ransome at 919/544-4633 or click on www.activedataservices.com.