Active Athlete Now Offers "Widgets" Across Its Network of Sports-Related Sites.Newly Acquired Technology Helps Advertisers and Publishers Grow Brand Affinity, Audience and Revenues SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Active Athlete, Inc., an online media company that connects advertisers with sports enthusiasts, today announced that its new "widget Pronounced "wih-jit," for decades, the term has been a popular word for a generic "thing" when there is no real name for it. It is often used to describe examples of made-up products along with other fictitious names; for example, "10 widgets, 5 frabbits and 2 dingits. " technology is now available to advertisers and publishers across a wide-spectrum of sports-related Web sites. Functionally, widgets have gained popularity as a way for Web sites to enhance the user experience--particularly on the rapidly growing number of social media sites--by allowing people to add, share and create information relative to their interests. Active Athlete offers this technology to almost every vertical community of sports enthusiasts--from endurance Endurance See also Longevity. Atalanta feminine name denotes power of endurance. [Gk. Myth.: Jobes, 148] Boston marathon famous 26-mile race held annually for long-distance runners. [Am. Pop. Culture: Misc. athletes and adrenaline adrenaline (ədrĕn`əlĭn, –lēn): see epinephrine. junkies to outdoor enthusiasts, team players, country clubbers and general fitness buffs--enabling marketers to create more connection points with their target audience. "Widgets have added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
Specifically, advertisers can now work with Active Athlete to build and deploy their own branded widgets. For example, a weather utility on a ski enthusiast site can create brand affinity around a topic people are passionate about. "Widgets have a viral nature which has made them increasingly attractive to marketers and publishers looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new ways to expand and engage their audience," said Robert Tas, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Active Athlete. "Our customers have been asking for this technology, so we're glad to be able deliver them another innovative option for sharing their brand and content with influencers in a particular community." Widgets are also easily distributed and accessible to personal Web sites (e.g. iGoogle, MySpace, Facebook, Slide, etc.), further extending their reach to consumers. "We are constantly evolving to meet the changing needs of our customers," said Tas. "Widgets present a great opportunity for advertisers and publishers to reach users at their passion point. This is yet another example of how we help them connect with sports enthusiasts of all types," said Tas. About Active Athlete Active Athlete is a digital sports media Sports Media, Inc. (SMI) is a Sports Media and Marketing company that produces radio and television programming as well as representing professional athletes. 2002 Cowboys Live - Hosted by Dallas Cowboys Joey Galloway and technology company which represents the buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. of sports enthusiasts. The Company uses proprietary technology, enhanced targeting and deep domain expertise to connect brands to millions of highly-engaged consumers looking for sports-related people, products and information online, via Active Athlete's 190+ content rich destinations. For more information, call 415.983.2301 or visit activeathlete.com. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion