Active Athlete Media Reaches More Than 10 Million Unique Visitors in May 2007.

SAN FRANCISCO -- Active Athlete Media, an online media company devoted to lifestyle sports, today announced it reached more than 10.2 million unique visitors in May 2007. As the only ad network solely dedicated to sports for the recreational athlete, Active Athlete offers advertisers exclusive reach to these physically active consumers via an extensive group of Web sites. The company's growth in unique visitors reflects a 40 percent increase from December 2006.

Active Athlete's publishing partners span several sport disciplines, including surfing, snow sports, golf, cycling, running, yoga, swimming, triathlon, fishing, hiking and basketball, plus league and team sports. The largest majority of Active Athlete's sites emphasize social forums and chat rooms where amateur athletes of all ability levels share tips, news, product reviews, and event reports.

"Our quick growth in unique visitors demonstrates our ability to reach a large number of lifestyle athletes in scale," said Robert Tas, CEO of Active Athlete Media. "This milestone is also a great example of the rise in social networks regarding participatory sports. There are more then 10 million active consumers passionate about their favorite physical activity and highly engaged online --and we're right there with them."

Added Tas: "While this number is small compared to Google or Yahoo, our uniques are highly focused on active individuals. It's this coveted audience our advertisers are after."

Active Athlete Media serves the most relevant online ads via proprietary behavioral targeting technology that combines anonymous user data and contextual site information. As a result, advertisers are connected with active consumers and sports enthusiasts who have an interest in a specific discipline, and its associated products and services. Advertisers can also choose a custom aggregation based on a specific sport, behavior, geography or demographic.

Recent comScore data confirmed that Active Athlete's demographics consists of people who are high earners and college educated.

About Active Athlete Media

Active Athlete Media, Inc. is an online media company that grants advertisers unduplicated reach to consumers actively engaged in lifestyle sports via an array of category-specific Web properties. Active Athlete Media provides targeted online advertising and sports marketing opportunities where active consumers regularly interact and discuss their favorite participatory sport online. The term "Active Athlete" embodies one of the most desirable demographics advertisers seek: affluent sports enthusiasts who share a passion for athletics and competition, including running, triathlon, soccer, golf, tennis, snowboarding and surfing. Reaching more than 6.5 million athletes each month, the company's network of publishers consists of some of the Web's most relevant lifestyle sports sites. For more information, call 415.287.3590 or visit activeathlete.com.