Active Athlete Media Hires Thelo Aiken, Director of Business Development.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Active Athlete Media, an online media company that grants advertisers unduplicated reach to consumers engaged in lifestyle sports, has hired Thelo Aiken as Director of Business Development. Aiken will utilize his extensive media and sports background to establish strategic partnerships with publishing partners whose Web properties will expand Active Athlete's reach and vertical sports content. The company's network of publishers currently consists of some of the Web's most popular sites featuring participatory sports. Most recently, Aiken was Director of Sales for NetTraction.com, a full service online advertising agency specializing in performance-based media buying. In this position, he helped grow new sale monthly revenues by nearly 800 percent and the recurring base of revenue by more than 1,000 percent. Aiken also has served as VP of Sales and Marketing for Sunrise Composites Ltd., an international OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and golf shaft manufacturer in Taiwan, where his accomplishments included a pivotal role in the overall re-alignment of their company/brand image and sales and marketing strategies which resulted in further market recognition and bolstering of the company's reputation within the industry. His other overseas experience includes time spent as the owner and Creative Director of Binlang Board Shop, the first surf shop in the city of Kaohsiung, Taiwan, and as Operations Manager See datacenter manager. and Consultant for Kaohsiung's Blue Lagoon Blue Lagoon
Aiken is an avid surfer and who likes to travel the world in his quest for Verb 1. quest for - go in search of or hunt for; "pursue a hobby" quest after, go after, pursue look for, search, seek - try to locate or discover, or try to establish the existence of; "The police are searching for clues"; "They are searching for the empty waves and exciting cultural exchanges. He also enjoys other board sports, mountain biking mountain biking Sports medicine A sport in which participants use specialized bicycles to navigate rough, steep trails covered with unforgiving rocks Injury risk Concussions, fractures, death. See Extreme sport, Novelty seeking behavior. and snorkeling with his wife and two sons. About Active Athlete Media Active Athlete Media, Inc. is an online media company that connects advertisers with consumers actively engaged in lifestyle sports via an array of category-specific Web properties. Active Athlete Media provides targeted online advertising and marketing opportunities where active consumers regularly interact and discuss their favorite participatory sport online. The term "Active Athlete" embodies one of the most desirable demographics advertisers seek: affluent sports enthusiasts who share a passion for athletics and competition, including running, triathlon triathlon, athletic event made up of three contests. Since the 1970s the term has come to mean especially a race combining swimming, bicycling, and running. A notable example is Hawaii's Ironman Triathlon, held since 1978, which features a 2. , soccer, golf, tennis, snowboarding snowboarding: see under skiing. snowboarding Sport of sliding downhill over snow on a snowboard, a wide ski ridden in a surfing position. Derived from surfing and influenced also by skateboarding as well as skiing, snowboarding began to burgeon and surfing. Reaching more than five million athletes each month, the company's network of publishers consists of some of the Web's most relevant lifestyle sports sites. For more information, call 415.287.3590 or visit activeathlete.com. |
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