Active Athlete Media Hires Adam Joiner as Director of Sales, Western Region.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Active Athlete Media, an online media and marketing company that connects advertisers with Active Athletes[TM], has hired Adam Joiner join·er n. 1. A carpenter, especially a cabinetmaker. 2. Informal A person given to joining groups, organizations, or causes. as Director of Sales, Western Area. Joiner will be the driving force behind growing Active Athlete Media's advertiser base from the western region of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Becoming involved in the rapidly growing field of online sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. is a logical next step for Joiner, who has been affiliated with the major media networks for much of his career. For the last four years, he served as Director of Interactive Sales for Fox Sports Net, where he increased market share and revenue for the nation's top regional sports networks In the United States of America, a Regional Sports Network, or RSN, is a cable television station that presents sports programming to a local market. The most important programming on an RSN consists of live broadcasts of professional and college sporting events, as those games . Under his guidance, sales revenues at Fox Sports Net increased by more than 200 percent. Prior to Fox, Joiner was Senior Manager, Sales and Marketing at CBS-TV, where his responsibilities included increasing revenue and brand awareness through negotiations, forecasting, market analysis, and both traditional and guerilla-marketing campaigns. He also has served as Producer, Sales and Marketing at Fox Sports, where he developed targeted audience campaigns, conducted market research, and supervised on-air advertising efforts as well as designed the initial sales and marketing plan for Fox's new acquisition of NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. . An active athlete, Joiner enjoys surfing, snowboarding and playing basketball. Active Athlete Media, Inc. is a leading interactive media and marketing company that connects advertisers with Active Athletes[TM] en masse en masse adv. In one group or body; all together: The protesters marched en masse to the capitol. [French : en, in + masse, mass. via a host of online properties. The company provides branding, direct marketing and sponsorship solutions to online and offline clients. The term Active Athlete[TM] embodies one of the most desirable demographics advertisers seek. This group represents people who are active, affluent, sports enthusiasts who share a passion for athletics and competition. For more information on Active Athlete Media, call 415.287.3590 or visit www.activeathletemedia.com. |
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