Active Athlete Media Adds More Than 50 New Publishers to Its Lifestyle Sports Publishing Network.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Active Athlete athlete Sports medicine A person who participates in an interscholastic, intercollegiate, or intramural athletic activity being conducted by an educational institution, or a professional athletic activity. See Athletic trainer, Athletic training. Media, an online media company dedicated to participatory sports, announced today it has recently added more than 50 new sites to its publisher network of lifestyle sports Web sites. The recently added publishers consist of some of the most relevant sites in their respective sporting verticals, including FreeSurfMagazine.com, StormSurf.com, SickLines.com, Cycling.tv, SwimNews.com and TheFinalSprint.com. Active Athlete helps publishers increase their income along with the value of their site by presenting their visitors with targeted ads most relevant to their passion. This is achieved by using a proprietary behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. technology which combines anonymous user data with contextual site information. "With Active Athlete we discovered we could earn more revenue while doing much less with respect to advertising," said Marco Chiesa, owner and founder of SwimNews.com. "This partnership enables us to remain dedicated to enhancing our site and serving our visitors, without concern for managing and selling advertising. Plus, they've developed an advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase base comprised of companies that are very mindful mind·ful adj. Attentive; heedful: always mindful of family responsibilities. See Synonyms at careful. mind of the active consumer." In addition to benefiting publishers, Active Athlete makes it simple for advertisers and media buyers to reach the lifestyle athletes across a diverse array of sports. Each publishing channel - from Action Sports to Country Club - encompasses leading sites within several disciplines, enabling advertisers to target a specific audience. In addition, advertisers can choose a custom aggregation of sites for their ads based on a specific sport, behavior, geography or demographic. Active Athlete Media's new roster of publishers has grown several of its sport verticals, including surfing surfing, sport of gliding toward the shore on a breaking wave. Surfers originally used long, cumbersome wooden boards but now ride lightweight synthetic boards that allow a greater degree of maneuverability. , snow sports, golf, outdoors, cycling, league and team sports, running, swimming, triathlons, basketball and more. A complete list of Active Athlete's publishers can be found broken down by sports vertical here: http://www.activeathletemedia.com/publisher/app-publisher/. As of May 2007, Active Athlete Media's monthly uniques total more than 10.2 million. About Active Athlete Media Active Athlete Media, Inc. is an online media company that connects advertisers with consumers actively engaged in lifestyle sports via an array of category-specific Web properties. Active Athlete Media provides targeted online advertising and marketing opportunities where active consumers regularly interact and discuss their favorite participatory sport online. The term "Active Athlete" embodies one of the most desirable demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. advertisers seek: affluent sports enthusiasts who share a passion for athletics athletics or track and field also track-and-field games Variety of sport competitions held on a running track and on the adjacent field. It is the oldest form of organized sports, having been a part of the ancient Olympic Games from c. and competition. For more information, call 415.287.3591 or visit activeathlete.com. |
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