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Active Athlete, Inc. Selected as Winner of AlwaysOn as OnMedia Top 100.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Active Athlete, Inc., an online media company that connects advertisers with sports enthusiasts, has been chosen by AlwaysOn as one of the OnMedia 100 Winners for 2008. The company was selected by a panel of experts amidst hundreds of companies for its innovation, market potential, commercialization, stakeholder stakeholder n. a person having in his/her possession (holding) money or property in which he/she has no interest, right or title, awaiting the outcome of a dispute between two or more claimants to the money or property.  value and media buzz.

Active Athlete uses proprietary technology, enhanced ad targeting and sports domain expertise to connect advertisers to millions of highly-engaged consumers looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 sports-related people, products and information online.

"Active Athlete has been on an accelerated path of growth since early 2007," said Robert Tas, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Active Athlete. "We have become increasingly attractive to marketers looking for new ways to expand and engage a targeted audience of sports enthusiasts. Of course, we couldn't do it without our network of 180-plus publishers whose content-rich and engaging sites are some of the most relevant sports destinations on the Web."

Propelled by the growth of their publisher base and the rise of vertical sports sites, Active Athlete's uniques have increased more than 2000% since January 2007, currently ranking them at #10 overall in comScore's Sports Sites/Networks.

Active Athlete boasts innovative technology for finding and sharing information, and offers this to almost every vertical community of sports enthusiasts from endurance athletes and adrenaline adrenaline (ədrĕn`əlĭn, –lēn): see epinephrine.  junkies to outdoor enthusiasts, team players, country clubbers and general fitness buffs The name Buffs can mean:
  • Buffs (Royal East Kent Regiment), a British army unit
  • Royal Antediluvian Order of Buffaloes
  • Buffs Company, a Rifle Company of The Queen's Own Rifles of Canada that parades out of Dalton Armoury in Scarborough.
.

For example, Active Athlete's advertiser-branded widgets add value to both advertisers and publishers by engaging users in a more rich and relevant experience which increases page views, user interaction, and stickiness.

Active Athlete will be honored at the OnMedia conference from January 28-30 at The Mandarin Oriental Hotel in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. Robert Tas will be presenting the company's story and strategy at the conference on January 30th.

The OnMedia 100 was selected from over hundreds of companies in the online ad service, tech, community platform, mobile advertising, marketing, and Web analytic sectors. A full list of OnMedia 100 winners can be found at http://www.alwayson.goingon.com/

For more information on Active Athlete, call 415.983.2301 or visit activeathlete.com.
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Publication:Business Wire
Date:Jan 22, 2008
Words:348
Previous Article:Schmitt Industries Announces Second Quarter Operating Results.
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