Activated Content Watermark First to Be Deployed in Danish Consumer Music Service.Business Editors/High-Tech Writers BELLEVUE, Wash.--(BUSINESS WIRE)--March 9, 2004 Phonofile Denmark Launches Music Download A music download refers to the transferring of a music file from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment if required. Service That Includes Watermark watermark: see paper. See digital watermark. as Complement to Digital Rights Management Activated Content Corporation, the entertainment industry's emerging technology and application services See ASP and Web services. partner of choice to protect, manage, and enhance digital content, today announced Danish Digital Service Provider Phonofile Denmark, as its first customer to deploy transactional-based watermarking as part of its legal digital music download service. Activated Content will enable Phonofile to mark downloaded music files with a persistent identity to enable the enforcement of copyright communication and law. "This is significant from both a practical and historical perspective," said Stuart Rosove, Activated Content President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "From a practical perspective, this provides copyright stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. a meaningful and non-intrusive way in which to enforce copyright law. From a historical perspective, this signifies the first commercial use of watermarking as a complement to digital rights management (DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio. (2) (Digital Rights M ) technologies in the consumer download market." Activated Content's products embed em·bed also im·bed v. em·bed·ded, em·bed·ding, em·beds v.tr. 1. To fix firmly in a surrounding mass: embed a post in concrete; fossils embedded in shale. unique, inaudible and identifiable codes into individual tracks, ultimately producing forensically traceable digital content, whether on the Internet or in bootleg CDs. Working in close co-operation with 30 Danish music and rights owners to optimize content packaging and sales and distribution practices, Phonofile Denmark currently manages music in two digital formats, with more planned in the near future. The service, which is being launched this month, will offer distribution of music either as MP3 files that include watermarks, Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows. files with DRM or both. "We provide record companies with the option to choose their preferred distribution format," said Jesper Bang-Olsen, Phonofile CEO. Phonofile provides a service tailored specifically to the Danish music market, and will eventually offer up to 500,000 tracks from both Danish and international artists through popular consumer-facing Internet portals. The company's service provides consumers with simple, on-demand access to music and requires no subscription. "The Phonofile Music Download Service is based on the tight integration of technologies provided by 24/7 MusicShop and Activated Content," said Bang-Olsen. "The Danish music industry requires a delivery and security platform flexible enough to switch between business models -- which is what we've achieved. Activated's watermarking technology is a key component, because it enables delivery of music in whatever format the consumer wants." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Bang-Olsen, Phonofile is developing tools based on Activated Content's technology for the anti-piracy group within the Danish International Federation of Phonographic Industries (IFPI IFPI International Federation of the Phonographic Industries IFPI International Federation of Pirates Interests IFPI Indiana Fiscal Policy Institute IFPI Intrinsic Fabry-Perot Interferometer IFPI Imaging Fabry-Perot Interferometer ). About Phonofile Denmark Phonofile Denmark was set up in 2002 by Danish content and rights owners to create an infrastructure to enable the music industry to optimize its content packaging and its sales and distribution processes. Phonofile Denmark will not only be a "traditional" music distribution center, but will facilitate the provision of a flexible, digitally-based infrastructure, bringing considerable benefits to the production, distribution, and sale of Danish music. It should be noted that Phonofile Denmark is a separate company to Phonofile Norway, but both companies will co-operate closely, to develop cross-border market opportunities. About Activated Content Based in Bellevue, Wash., Activated Content has been in business for two years. The company has been working closely with several of the five major music conglomerates, mastering studios, production and online distribution companies in commercializing its technology. Activated Content has developed the industry's first comprehensive and practical watermarking solution for encoding See encode. identifiable, robust, inaudible and unique codes into digital audio. At the core of each of its products is the ActivatedAudio(TM) Watermark, a proprietary, "Golden Ear" approved, and field-proven audio watermark A watermark embedded within an audio stream to identify its origination. See digital watermark. . Founded in 2001, Activated Content's ActivatedAudio(TM) Watermarking Suite has already been deployed at record labels, recording studios, mastering studios, duplication houses and online distribution services worldwide. For more information, please visit www.activatedcontent.com or call 425-452-7990. |
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