Activa PR Client GoCar Rentals Featured on Evening Magazine; New Custom GPS-Guided ``GoCar'' Headlines Popular Television News Magazine.

Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--May 28, 2004

Activa Public Relations, Inc. (Activa PR), a leading full-service boutique public relations agency for the technology, financial services and management consulting sectors, today announced that it has secured a feature placement for new client GoCar Rentals, Inc. in the San Francisco Bay Area's popular evening news magazine, Evening Magazine. GoCar Rentals' customized GPS-guided talking cars that provide tourists with an exhilarating and unique way to see San Francisco, will be a focus of Evening Magazine's Memorial Day segment and will air on KPIX-TV (CBS Affiliate, San Francisco Bay Area) Channel 5 at 7:00 p.m. on Monday, May 31, 2004.

GoCar Rentals, Inc., is a new company based in San Francisco that has developed a first-of-its kind GPS interactive guided tour of the city. The company has imported state-of-the-art vehicles from Holland and equipped them with a computer system developed by the company co-founders that guides drivers through San Francisco, explaining landmarks and city lore along the way. These talkative buggies are enabling visitors to see San Francisco like it's never been seen before.

"Evening Magazine, with its popular co-hosts and wide Bay Area viewership, was definitely tops on our media wish list," said Nathan Withrington, CEO and co-Founder, GoCar Rentals, Inc. "That Activa PR was able to secure this high profile feature after just days of working with us is very impressive and speaks to their media relations know-how and ability to deliver record-speed results."

"GoCar Rentals offers visitors the ability to get out of the bus or queue and actually engage with this beautiful city," said Marina Rosales, principal, Activa PR. "Like San Francisco residents, these cars are cool, energetic, and know where the fun is -- they are the perfect application of technology to tourism and even natives want to drive them."

About GoCar Rentals, Inc.

The first company in the world offering computer-guided talking tour cars, GoCar Rentals lets visitors put away the guidebook and see the San Francisco most visitors never see. For more information, please call 1-800-91-GoCAR, or visit: www.gocarsf.com.

About Activa PR

Headquartered in San Francisco, Activa Public Relations, Inc. (Activa PR) is a boutique, full-service PR agency providing creative and effective programs to help emerging technology, financial services and management consulting firms achieve their business goals. Established in 2000 to provide 100% results-driven public relations to maximize clients' PR and marketing budgets, Activa PR has promoted companies in a broad-range of technology spaces including, network security, e-Learning, enterprise software, B2B, e-mail messaging and web services. Our management consulting expertise spans business acumen, sales & leadership training and change management, among other practices. Current clients also include: Finjan Software, Ninth House, Inc., Advantage Performance Group and BTS USA. For more information, visit the Activa PR website at: www.activapr.com or call 415-776-5350.