Actionable Analytics Report for Online Marketers Released by Avenue A / Razorfish.14 Questions Online Marketers Should Ask -- and Answer -- in 2007 SEATTLE Seattle (sēăt`əl), city (1990 pop. 516,259), seat of King co., W Wash., built on seven hills, between Elliott Bay of Puget Sound and Lake Washington; inc. 1869. -- Avenue A | Razorfish Razorfish is a common name used for two unrelated groups of fishes:
An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. Analytics," a report that demystifies the world of web analytics by answering 14 questions every marketer should ask to apply analytics for better business results. Avenue A | Razorfish, an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , Inc. (Nasdaq:AQNT), provides several break-through ideas in the report, such as an innovative use of analytics to make the right mix of advertising spend in direct response and brand marketing. "Actionable Analytics" is available at: http://www.avenuea-razorfish.com/points.htm. The report focuses on three major categories -- media analytics, Web analytics and customer relationship management -- and is designed to provide useful information that marketers can apply to achieve better results, both now and in planning future Web marketing programs. "While we assume that Web analytics packages are useful tools for measuring performance, they don't provide insight to act upon," said Avenue A | Razorfish Senior Vice President and General Manager of Global Solutions, Lee Sherman, the editor of the report. "Our report shows online marketers how to turn analytics into actions that lead to results." Among the key findings, Avenue A | Razorfish reports that media analytics now bring science and a human element together to create the right mix between brand and direct response marketing. Interaction effects between digital media channels can be quantified and indicate that some marketers systematically attribute sales to the wrong media or ad impression. In addition, Web-site usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. and multivariate testing In statistics, multivariate testing or multi-variable testing is a technique for testing hypotheses on complex multi-variable systems, especially used in testing market perceptions. technologies can quickly yield significant improvements in site conversion rates. Sherman cautions, "These technologies yield superior results when managed and interpreted by highly trained usability experts and marketing strategists, who are supported by creative talent." The Actionable Analytics report bases recommendations on numerous Avenue A | Razorfish studies, years of collective knowledge, a broad range of specialist expertise and deep experience with companies that are tackling the issue of a positive return on marketing investment. About Avenue A | Razorfish Avenue A | Razorfish (www.avenuea-razorfish.com) web-marketing solutions are entrenched en·trench also in·trench v. en·trenched, en·trench·ing, en·trench·es v.tr. 1. To provide with a trench, especially for the purpose of fortifying or defending. 2. in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media and creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites, intranets and extranets. Avenue A | Razorfish operates three U.S. regions -- East, West and Central -- with offices located in major U.S. markets, the U.K., Australia, Germany, China and headquarters in Seattle. Clients include AstraZeneca, Best Buy, Disney, Kraft, Microsoft and Starwood Hotels & Resorts. aQuantive, Inc. and all of its operating units are committed to Internet privacy Internet privacy consists of privacy over the media of the Internet: the ability to control what information one reveals about oneself over the Internet, and to control who can access that information. . Note: In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems. |
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