ActionTec Collaborates With Lucent Technologies in "The Lucent Edge" Retail Modem Promotional Campaign; ActionTec Selected For Lucent's Cooperative Initiative.SUNNYVALE, Calif.--(BUSINESS WIRE)--July 10, 1998--ActionTec Electronics Inc., a leading manufacturer of data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. and wireless products, announced today that the company is one of the first to collaborate with Lucent Technologies Microelectronics Group in The Lucent Edge campaign announced recently. The new campaign is designed to help establish the value of the Lucent modem chip and communications technology Noun 1. communications technology - the activity of designing and constructing and maintaining communication systems engineering, technology - the practical application of science to commerce or industry to retailers and consumers, boost modem sales, and build end-user confidence. The first promotional efforts for the campaign are scheduled for next week's Retail Xchange event in Naples, Florida Naples is a city in Collier County, Florida, USA. As of 1 July 2006, the U.S. Census Bureau estimated the city's population at 21,804.[3] Naples is the County seat of Collier County, and is a Principal City of the Naples-Marco Island, Florida Metropolitan Statistical . "Lucent is a clear leader in telecommunications technology, pioneering the K56flex technology and playing an instrumental role in defining V.90" stated Elliot Hadaegh, VP of Sales and Marketing for ActionTec. "We are delighted to be a part of this exciting Lucent Edge campaign. As a significant global player in the PC Card and internal fax modem fax modem n. A modem that sends and receives fax transmissions. marketplace, ActionTec is a natural teammate for Lucent Technologies." ActionTec has most recently incorporated chip sets from Lucent Technologies Microelectronics Group in its new line of V.90 modems, enabling the modems to deliver powerful advantages in performance, innovation, and upward compatibility. The new modems provide support of the emerging V.90 standard to ensure computer users the maximum flexibility for high speed connection to the Internet. The newest series of ActionTec modems incorporating the Lucent chip sets include the DataLink(TM) V.90/K56flex PC Card Fax/Modem, the latest in the award-winning DataLink PC Card modem family; DeskLink Master(TM) V.90/K56flex Voice/Fax Modem; DeskLink Pro(TM) PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). V.90/K56flex Voice/Fax Windows Modem; and DeskLink Advantage(TM) V.90/K56flex Voice/Fax Modem. "A key component of The Lucent Edge campaign is the creation of next-generation modem products such as the ones being introduced by ActionTec," said Craig Garen, general manager of modem integrated circuits Integrated circuits Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1. with Lucent's Microelectronics Group. "The Lucent Edge gives these new ActionTec communication products added ingredients that will help differentiate them in the marketplace." As a Lucent Edge participant, ActionTec will display The Lucent Edge red logo on various promotional materials in the retail channel. The promotional materials will contain language for modem end-users that says "Get the Leading Edge in Modem Technology" and language for retailers that says "Get the Edge on Your Modem Sales." ActionTec Electronics Actiontec Electronics, Inc. is a company headquartered in Silicon Valley, California, that designs and sells networking and broadband equipment. They are best known for the Actiontec MI424WR router that is given to Verizon customers. , Inc. is a significant global player in the PC Card and internal fax modem marketplace. ActionTec's technically sophisticated products meet the needs of computer users in both mobile and desktop environments. ActionTec's product line includes a complete line of mobile communication and storage PC Cards (PCMCIA (Personal Computer Memory Card International Association, San Jose, CA, www.pcmcia.org) An international standards body and trade association that was founded in 1989 to establish a standard for connecting peripherals to portable computers. PCMCIA created the PC Card. See PC Card. ), and internal and external desktop fax/modems. The company has a track record of growth, attributed primarily to strong relationships in the data communications product marketplace. Additionally, ActionTec Electronics, Inc. delivers a range of connectivity and storage products, allowing desktop computer users to increase productivity and portable computer users to communicate effectively from non-traditional locations. The company is headquartered in Sunnyvale, CA and maintains branch offices in Philadelphia, PA, Government Sales in Arlington, VA, and International Sales in Irvine, CA. ActionTec products are available through national distribution and retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → as well as through private label and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and relationships. ActionTec Inc. can be reached via the Internet at http://www.actiontec.com, or by phone at (408) 752-7700 or fax (408) 541-9003. ActionTec and the ActionTec logo are trademarks of ActionTec Electronics, Inc. All other product names and trademarks are the property of their respective holders. CONTACT: S&S Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Inc. Lauren Finkelman, 800/287-2279 or ActionTec Elizabeth Briggs, 408/752-7700 |
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