Action sports.El Segundo-based GrindTV signed a deal with Yahoo Sports that will add its 1 million unique monthly visitors to the Yahoo Web site. GrindTV offers action sports video content and has a library of 20,000 files. It caters to a demographic of males between 12 and 28 years old. "Larger media outlets haven't embraced action sports the way Yahoo has," said Erik Hawkins, GrindTV chief executive. Hawkins, a former Yahoo employee, left the company in 2005 and has grown GrindTV to 19 employees. "We were approached by a competitor of Yahoo, but we've done work with Yahoo in the past," said Hawkins. "When they found out that there was interest, we struck a deal." The action sports sector is considered a growth industry. Its activities continue to have a much broader appeal, especially with the addition of skateboarding skateboarding Form of recreation, popular among youths, in which a person rides standing balanced on a small board mounted on wheels. The skateboard first appeared in the early 1960s on paved areas along California beaches as a makeshift diversion for surfers when the ocean and BMX BMX abbr. bicycle motocross BMX Noun 1. bicycle motocross: stunt riding over an obstacle course on a bicycle 2. biking to the upcoming Olympic Games Olympic games, premier athletic meeting of ancient Greece, and, in modern times, series of international sports contests. The Olympics of Ancient Greece Although records cannot verify games earlier than 776 B.C. in Beijing. Hawkins expects a boost in consumer interest in all action sports due to the Olympics Olympics Sports medicine An international competition among (traditionally) nonprofessional athletes trained in a particular summer or winter sport, which is held every 4 yrs in a selected city. See Paralympics, Special Olympics, World Medical Games. . "There is a lot of crossover Crossover The point on a stock chart when a security and an indicator intersect. Crossovers are used by technical analysts to aid in forecasting the future movements in the price of a stock. In most technical analysis models, a crossover is a signal to either buy or sell. to similar sports when fans are introduced to one action sport like BMX biking," he said. Staff reporter David Nusbaum can be reached at dnusbaum@labusinessjournal.com or at (323) 549-5225, ext. 236. |
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