Action Sports Acquires Edge Snowboards Inc.; A Leading Extreme Sports Skate and Snowboard Company.

IRVINE, Calif.--(BUSINESS WIRE)--March 25, 1999--Action Sports Int'l (OTC BB: ACTB), Thursday announced that they have acquired a leading extreme sports entity Edge Snowboards Inc., a Southern California company.

Edge holds a leadership position in several key domestic and international markets. Terms were not disclosed.

Edge Snowboards (http://www.edgeboards.com) has been successful in defining skate and snowboard innovation for five years. Edge was founded with a dedication to board riding and the music scene like the Sublime crew, Falling Idols and other bands, such as The Offspring, while developing the best boards in the industry.

Edge is expected to bring to Action Sports Int'l an additional $2-4 million in sales over the next 12 months, with a net profit of approximately $1-2 million following the acquisition. With this acquisition, Action Sports feels that the company is on track to attaining their goal of $11-12 million in revenues for fiscal year ended 2000, and $17-18 million for the year ended 2001.

"The addition of Edge Snowboards to Action Sports is very exciting because it strengthens our overall position and enhances our ability to serve the global retail extreme sports marketplace which is growing in all age groups. Further, Action Sports sees continued expansion as we continue to compete with industry giants like Quicksilver (NYSE:ZQK), Nike (NYSE:NKE), Reebok (NYSE:RBK), V F Corp. (NYSE:VFC), Mossimo Inc. (NYSE:MGX), Gap Stores (NYSE:GPS), Tommy Hilfiger (NYSE:TOM), and Pacific Sunwear (Nasdaq:PSUN)," said Lambert Vander Tuig, chairman of Action Sports Int'l.

"The international segment of our business is expected to expand rapidly and Edge is integral to this growth, especially with regards to strengthening our product line. The purchase of Edge, which follows last year's acquisition of Stinger Wakeboards; a leading Wakeboard label, and Light Wave Inc.; an OEM manufacturer of snowboards and wakeboards, strengthens Action Sports' leadership position as a key player in the Generation-X industry which has grown dramatically over the past several years. Action Sports Int'l will move quickly to take full advantage of Edge Snowboard's leading technologies, excellent product acceptance and distribution network, along with the synergies available from the combined operations."

Principals and founders of Edge, Cordell Giesen and Blair Giesen will remain in active management of Edge Snowboards for a minimum of 3 years.

Action Sports Int'l is a multi-dimensional company with divisions focusing on the design, manufacture and distribution of snowboards, snowboard accessories, wakeboards, recreational shoes, watches, and boarding apparel. They currently own the trademarks and licenses to snowboards under the names: EXP(TM), EXPIRED(TM), C-4(TM), and DAISY(TM). They will also market under the name Stinger Wakeboards(TM), for its wakeboard division, and designer label DIAKKA(TM) for their apparel and accessory lines. For further information visit the company's Web site at http://www.actionsportsintl.com.

Except for historical matters contained herein, the affairs discussed in this news release may contain forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may reflect assumptions and involve risks and uncertainties that may affect Action Sports Int'l's future business and prospects and could cause actual results to differ materially from these forward-looking statements.