Action Products Space Voyagers(R) Ready to Blastoff as Space Shuttle Returns to Flight.

ORLANDO, Fla. -- Long known as the premier supplier of authentic space toys to the specialty toy and museum/attractions markets, Action Products International, Inc. (NASDAQ:APII), a leading toy designer and manufacturer of educational and positive, non-violent branded toys for pre-school children through pre-teens, announced that as a result of the scheduled relaunch of the space shuttle on July 13, the company is experiencing a spike in interest and sales of its proprietary brand, Space Voyagers(R), the most authentic space toys on Earth.

Capitalizing on the upcoming return to space, Action Products introduced an all-new Complex 39 Space Shuttle playset, featuring a diecast shuttle, solid rocket booster, astronaut figures, launch pad/crawler, and command van, retailing at $27.99 SRP, along with a new set featuring a Lunar Roving Vehicle and a new Apollo Astronaut figure retailing for $24.99 SRP. Other space items experiencing a boost in sales include the Satellite Rescue playset, four highly-articulated astronaut figures, and mini vehicle sets featuring the shuttle. Action will continue to ride the increased interest in space with the introduction of five new diecast spacecraft assortments this Fall. The company just delivered an exclusive replica die cast tour bus to Kennedy Space Center, which will be sold at Kennedy, 2 locations in the Orlando Airport and on Kennedy's Internet gift shop.

"As with any major event involving the space program, we expect the relaunch of the space shuttle to boost our Space Voyagers sales beginning in July and through the rest of the year," said Museum and Attractions Sales Manager Scott Pruitt. "With the scheduled launch date only a week away, we are already getting significant orders from many of our best customers, and feel this positive trend should continue as excitement builds about the return to space."

About Action Products

Action Products International, Inc. brands include JAY JAY THE JET PLANE Wooden Adventure System(TM), I Dig Dinosaurs(R) and I Dig Treasures(R) excavation activity kits, Space Voyagers(R) ("The most authentic Space Toys on Earth"), Wild Climbers(TM) and Climb@Tron(TM) window-climbing animals and robots, Play and Store(TM) themed playsets, Kidz Workshop(TM) wooden projects, Drop Zone Extreme(TM) parachute toys, and Curiosity Kits(R), a leading, award-winning specialty brand for kids' craft and activity kits, Talking Stix(TM) and ToddWorld(TM). Its products are marketed and sold worldwide to specialty retailers, museums, toy stores, theme parks, attractions, zoos, catalog companies, Internet retailers, and educational markets.

Visit the Company's web site at http://www.apii.com.

Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.