Action Products Reports Significant Growth in Its Key Channels; Independent Toy Store Sales Increased 93% in 2004.Business Editors ORLANDO, Fla.--(BUSINESS WIRE)--June 8, 2004 Action Products International, Inc. (Nasdaq:APII APII Asia-Pacific Information Infrastructure APII Ablation Plasma Ion Implantation APII Advanced Prototype Information Infrastructure (US DoD DISA) ), a leading toy designer and manufacturer of educational and positive, non-violent branded toys for pre-school children through pre-teens, today announced that the Company's key retail channels have achieved significant sales growth during the first five months of 2004 (January - May) compared to last year. Specifically, independent specialty toy store A toy store, or toy shop, is a retail business specializing in the services of selling toys. No longer held to the limitations of the brick and mortar outlet, the toy store has successfully created a presence within the e-commerce industry. sales rose 93%; the museum/zoo/aquarium/attractions sales increased 41%; airport gift shop sales rose 90%, and Canadian independent specialty toy stores shot up over 800%. The one weak spot in sales, which is expected to influence second quarter sales, is in the mass market. However, the company has just opened new sales channels such as 7-Eleven Stores, Borders, Nordstrom, the Saks Department Store Group (Proffitt's and McRae's), Discovery Channel Stores, and in a number of major specialty catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. retailers. Action Products, in June, will be making its first shipments into new international markets including Australia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. and Chile to help offset the orderly cut back by a major toy chain and the bankruptcy of another. "We are very pleased to see the outstanding sales growth across all our specialty channels A specialty channel (or speciality channel) is a television channel which consists of programming focused on a single type or targeted at a specific demographic. , especially the important group of approximately 2,000 independent toy stores in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. ," stated Bill Bordegon, Vice President Marketing & Sales. "The significant increase in this channel is primarily attributed to organic growth of our existing popular brands; I Dig(R) increased over 97%, Kidz Workshop(TM) increased 69%, Space Voyagers(R) increased 56%, and JAY JAY THE JET PLANE Jay Jay the Jet Plane is a CGI children's television cartoon fiction series. It has about 60 episodes. The characters are mostly talking airplanes, and a helicopter, and some humans, and two talking ground vehicles, based at a fictional Tarrytown Airport in the USA. Wood Adventure System(TM) increased 51%." The first shipments from the Curiosity Kits(R) brand started on a partial basis in mid-April and sales have been limited due to the completion of a final audit of the Curiosity Kits inventory and re-sourcing from China which is expected to deliver lower costs and improved quality control. A team of buyers and product developers for Action Products recently came back from China and will be back in China within the next month. The Company expects to complete most of the integration and new sourcing by the fourth quarter of 2004. Consistent with the Company's aggressive growth strategy, Action Products expects to complete one additional acquisition before the end of the year. About Action Products International, Inc. Action Products is a leading designer and manufacturer of educational and positive branded toys emphasizing fun, quality brands including JAY JAY THE JET PLANE Wooden Adventure System(TM), I DIG Dinosaurs <onlyinclude> This list of dinosaurs is a comprehensive listing of all genera that have ever been included in the superorder Dinosauria, excluding class Aves (birds, both living and those known only from fossils) and purely vernacular terms. (R) and I DIG Treasures(R) excavation activity kits, Space Voyagers(R) ("The most authentic Space Toys on Earth"), Wild Climbers This list of climbers includes both mountaineers and rock climbers, since many (though not all) climbers engage in both types of activities. The list also includes boulderers and ice climbers. (TM) and Climb@Tron(TM) window-climbing animals and robots, Play and Store(TM) themed playsets, Kidz Workshop(TM) wooden projects, Drop Zone Extreme(TM) parachute toys, and its recently acquired Curiosity Kits(R), the leading, award-winning specialty brand for kids' craft and activity kits. Its products are marketed and sold worldwide to specialty retailers, museums, toy stores, theme parks, attractions, zoos, catalog companies, Internet retailers and educational markets. For more information on Action Products' toys, email marketing@apii.com or visit the Company's web site at www.apii.com. Any statements that are not historical facts contained in this release are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc product demand, pricing, market acceptance, the effect of economic conditions, and intellectual property rights and the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. |
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