Action Products Reports Significant Growth in All Its Major Brands; Jay Jay the Jet Plane Sales Increased 55% and I Dig Sales Increased 54%.Business Editors ORLANDO, Fla.--(BUSINESS WIRE)--May 11, 2004 Action Products International, Inc. (Nasdaq:APII APII Asia-Pacific Information Infrastructure APII Ablation Plasma Ion Implantation APII Advanced Prototype Information Infrastructure (US DoD DISA) ), a leading toy designer and manufacturer of educational and positive, non-violent branded toys for pre-school children through pre-teens, today announced that each of the Company's major toy brands have achieved significant sales growth during the first four months of 2004 compared to last year. JAY JAY THE JET PLANE Jay Jay the Jet Plane is a CGI children's television cartoon fiction series. It has about 60 episodes. The characters are mostly talking airplanes, and a helicopter, and some humans, and two talking ground vehicles, based at a fictional Tarrytown Airport in the USA. Wooden Adventure System(R) sales increased 55%, I Dig(R) sales increased 54%, Space Voyagers(R) and SpaceMasters'(TM) sales increased 36%, Wild Climbers This list of climbers includes both mountaineers and rock climbers, since many (though not all) climbers engage in both types of activities. The list also includes boulderers and ice climbers. (TM) and Climb@tron(TM) sales increased 39%, and Kidz Workshop(TM) EZ Build sales increased 53%. "It is encouraging to see the outstanding sales growth across all of our specialty brands," stated Bill Bordegon, Vice President of Marketing & Sales. "Our continued success is attributed to the positioning of our brands as educational-themed and evergreen, in addition to our improved in-store presence where we have deployed high impact merchandising. Specifically, Action Products now has over 350 Jay Jay play tables with all of the characters and buildings on display in specialty toy stores A toy store, or toy shop, is a retail business specializing in the services of selling toys. No longer held to the limitations of the brick and mortar outlet, the toy store has successfully created a presence within the e-commerce industry. . While Mom shops, their children are busy having a great time playing with Jay Jay. Moreover, many specialty toy stores are now using our attractive in-store merchandising supplies, which includes display header signs, mobiles, shelf strip signage, take-one brochures and window posters." While the Company's notable sales increase is primarily attributed to organic growth of its existing eight popular brands, the first shipments from the Curiosity Kits(R) brand started on a partial basis in mid-April. With the recent increase in orders coming in from the Curiosity Kits(R) specialty retailers, the Company's backlog has swelled substantially. It now appears that more shipments will be made in June rather than in May for this brand. A team of buyers and product developers for Action Products is currently in China to start the process of improving manufacturing and addressing inventory replenishment replenishment the addition of an appropriate quantity of properly prepared solution containing the correct concentration of chemicals to the developer solutions used in radiography. . Action Products' revenue objective for 2004 is $13 million in sales compared to $8.2 million in 2003. Consistent with the Company's aggressive growth strategy, Action Products expects to complete one additional acquisition before the end of the year, which should position the Company to achieve its stated revenue goals of $20 million in 2005 and $40 million in 2006. ABOUT ACTION PRODUCTS INTERNATIONAL, INC. Action Products is a leading designer and manufacturer of educational and positive branded toys emphasizing fun, quality brands including JAY JAY THE JET PLANE Wooden Adventure System(TM), I DIG Dinosaurs <onlyinclude> This list of dinosaurs is a comprehensive listing of all genera that have ever been included in the superorder Dinosauria, excluding class Aves (birds, both living and those known only from fossils) and purely vernacular terms. (R) and I DIG Treasures(R) excavation excavation In archaeology, the exposure, recording, and recovery of buried material remains. The techniques employed vary by the type of site, but all forms of archaeological excavation require great skill and careful preparation. activity kits, Space Voyagers(R) ("The most authentic Space Toys on Earth"), Wild Climbers(TM) and Climb@Tron(TM) window-climbing animals and robots, Play and Store(TM) themed playsets, Kidz Workshop(TM) wooden projects, Drop Zone Extreme(TM) parachute parachute, umbrellalike device designed to retard the descent of a falling body by creating drag as it passes through the air. The development of modern aircraft has led to many experiments in the aerodynamic problems of parachute design, with the result that the toys, and it's recently acquired Curiosity Kits(R), the leading, award-winning specialty brand for kids' craft and activity kits. Its products are marketed and sold worldwide to specialty retailers, museums, toy stores, theme parks, attractions, zoos, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. companies, Internet retailers and educational markets. For more information on Action Products' toys, email marketing@apii.com or visit the Company's web site at www.apii.com. Any statements that are not historical facts contained in this release are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc product demand, pricing, market acceptance, the effect of economic conditions, and intellectual property rights and the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. |
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