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Action Products Receives Curiosity Kits(R) Orders From Australia.


ORLANDO, Fla. -- Action Products International, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:APII APII Asia-Pacific Information Infrastructure
APII Ablation Plasma Ion Implantation
APII Advanced Prototype Information Infrastructure (US DoD DISA) 
), a leading toy designer and manufacturer of educational and positive, non-violent branded toys for pre-school children through pre-teens announced that its toy distributor in Australia, L. M. Wright, has placed its first order of Curiosity Kits(R) items. The shipment is expected to arrive sometime in July. Australia is expected to become an important market for Action Products.

Mr. Jerome Sage, Vice President of Sales and Marketing said, "Because of the strength of the Australian dollar Noun 1. Australian dollar - the basic unit of money in Australia and Nauru
dollar - the basic monetary unit in many countries; equal to 100 cents
, we expect this area of the world to become an important sales area for the company. Last year, we had enormous supply problems in the Curiosity Kits(R) line but we have solved nearly all of the problems. We have improved the quality and the inventory control, and we see Australia becoming more important as time goes on. Action Products continues to make gains in the export market with a goal of establishing brands on a world wide basis."

The Curiosity Kits(R) line is expected to do in excess of $2,000,000 in sales in 2005 with strong further gains in 2006. The brand once did $15,000,000 a year. Action Products bought the brand last year after sales had collapsed and is determined to bring the sales back into the eight-figure range.

About Action Products

Action Products International, Inc. brands include JAY JAY THE JET PLANE Jay Jay the Jet Plane is a CGI children's television cartoon fiction series. It has about 60 episodes. The characters are mostly talking airplanes, and a helicopter, and some humans, and two talking ground vehicles, based at a fictional Tarrytown Airport in the USA.  Wooden Adventure System(TM), I Dig Dinosaurs(R) and I Dig Treasures(R) excavation activity kits, Space Voyagers(R) ("The most authentic Space Toys on Earth"), Wild Climbers This list of climbers includes both mountaineers and rock climbers, since many (though not all) climbers engage in both types of activities. The list also includes boulderers and ice climbers. (TM) and Climb@Tron(TM) window-climbing animals and robots, Play and Store(TM) themed playsets, Kidz Workshop(TM) wooden projects, Drop Zone Extreme(TM) parachute toys, and Curiosity Kits(R), a leading, award-winning specialty brand for kids' craft and activity kits, Talking Stix(TM) and ToddWorld(TM). Its products are marketed and sold worldwide to specialty retailers, museums, toy stores A toy store, or toy shop, is a retail business specializing in the services of selling toys. No longer held to the limitations of the brick and mortar outlet, the toy store has successfully created a presence within the e-commerce industry. , theme parks, attractions, zoos, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  companies, Internet retailers, and educational markets.

Visit the Company's web site at http://www.apii.com.

Any statements that are not historical facts contained in this release are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 5, 2005
Words:476
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