Action Products Participation in Holiday Catalogs Will Be Up Over 100%.ORLANDO, Fla. -- Action Products International, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :APII APII Asia-Pacific Information Infrastructure APII Ablation Plasma Ion Implantation APII Advanced Prototype Information Infrastructure (US DoD DISA) ), a leading toy designer and manufacturer of educational and positive, non-violent branded toys for pre-school children through pre-teens, announced that the company will be participating in more catalogs this coming holiday season than ever before. These potential sales will be supported by an inventory from the company owned warehouse in Ocala, FL. The selected products will appear in nationally recognized specialty catalogs Specialty catalogs are a promotion and distribution technique commonly employed by direct marketers. They describe, graphically and verbally, a limited range of products. Specialty catalogs are a good promotion/distribution choice for new products. like Sears Wishbook The Sears Wishbook is a very popular Christmas-themed catalog that is released by Sears Holdings Corporation every September, and contains toys and other holiday–related merchandise. , Etoys, Back to Basics, JC Penney, Sensational Beginnings, FAO FAO, n See Food and Agriculture Organization. , Hammacher Schlemmer, Young Explorers, Highlights for Children, National Wildlife and many others. This will have a strong positive sales effect in the third and fourth quarter of 2005. Action Products' preorders are at a record high and the company continues to forecast higher sales for 2005 and 2006. In addition to higher preorders, the company is opening new channels as well as opening new accounts in each channel. The company has reported that five-month sales are up 12.9% and that further gains are in store for June. About Action Products Action Products International, Inc. brands include JAY JAY THE JET PLANE Jay Jay the Jet Plane is a CGI children's television cartoon fiction series. It has about 60 episodes. The characters are mostly talking airplanes, and a helicopter, and some humans, and two talking ground vehicles, based at a fictional Tarrytown Airport in the USA. Wooden Adventure System(TM), I Dig Dinosaurs(R) and I Dig Treasures(R) excavation activity kits, Space Voyagers(R) ("The most authentic Space Toys on Earth"), Wild Climbers(TM) and Climb@Tron(TM) window-climbing animals and robots, Play and Store(TM) themed playsets, Kidz Workshop(TM) wooden projects, Drop Zone Extreme(TM) parachute toys, and Curiosity Kits(R), a leading, award-winning specialty brand for kids' craft and activity kits. Its products are marketed and sold worldwide to specialty retailers, museums, toy stores, theme parks, attractions, zoos, catalog companies, Internet retailers, and educational markets. Visit the Company's web site at http://www.apii.com. Any statements that are not historical facts contained in this release are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. |
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