Action Products Int'l Reports Record Sales for November; November Late Season Revenue Up 174% over 2003.

ORLANDO, Fla. -- Action Products International, Inc. (NASDAQ:APII), a leading toy designer and manufacturer of educational and positive, non-violent branded toys for pre-school children through pre-teens, today announced that November sales were $1,240,000 vs. $452,000 in 2003. This insures record sales for 2004 and is expected to set a company record for fourth quarter sales.

"Our order rate in the month of November never abated and although earlier guidance predicted a 40% gain, and later an 80% gain, we have seen an even sharper increase in late season orders this year," said Ron Kaplan, CEO. "As such we are again forecasting another record revenue year, our second annual revenue record in three otherwise challenging years. We suspect, besides the hard work of our excellent team of staff and retail dealers, we are also seeing the benefits of the end of the election cycle, and the continuing increase in the size of the market for educational and non-violent alternatives to promotional toys available in the deep discount mass-market world. These trends should continue in 2005, which bode well for our new product introductions planned throughout the coming year."

About Action Products International

Action Products International, Inc. is a leading designer and manufacturer of educational and positive branded toys emphasizing fun. Quality brands including JAY JAY THE JET PLANE Wooden Adventure System(TM), I Dig Dinosaurs(R) and I Dig Treasures(R) excavation activity kits, Space Voyagers(R) ("The most authentic Space Toys on Earth"), Wild Climbers(TM) and Climb@Tron(TM) window-climbing animals and robots, Play and Store(TM) themed playsets, Kidz Workshop(TM) wooden projects, Drop Zone Extreme(TM) parachute toys, and Curiosity Kits(R), a leading, award-winning specialty brand for kids' craft and activity kits. Its products are marketed and sold worldwide to specialty retailers, museums, toy stores, theme parks, attractions, zoos, catalog companies, Internet retailers, and educational markets.

For more information on Action Products' toys, visit the Company's web site at http://www.apii.com.

Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, and intellectual property rights and the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.