Action Products Int'l Raises Holiday-Season Sales Estimates; Educational Toy Company Seeing 80% Gain in November Sales.

ORLANDO, Fla. -- Action Products International, Inc. (NASDAQ:APII), a leading toy designer and manufacturer of educational and positive, non-violent branded toys for pre-school children through pre-teens, today announced that due to continuing strong demand for all of its brands, the company is seeing an increase of 80+ % in November sales. Management attributes the performance to improved order fill, a larger number of retail outlets, as well as increasing consumer acceptance demonstrated by increasing "same store" sales.

"We are seeing increasing support from our independent and specialty retailers. The recently acquired Curiosity Kits(R) line is beginning to make a real contribution to our sales results. However, the true benefits of that will begin to appear in 2005 and 2006. We are continuing to expand in non-toy specialty markets, which is helping us to better balance our year. We are now maintaining tighter cost controls, which will help the bottom line going forward," said CEO Ron Kaplan. "In 2005, we expect to release over 50 new products across our portfolio of brands, and we are confident that we will have at least one additional important license acquisition."

Some of the top selling items this year are: Excavation Adventure-T-Rex Skeleton; Climb@Tron R.E.X.; I Dig Dinosaurs; Dinosaur Big Box; Skeleton Assortment; Space Mission Big Box; JAY JAY THE JET PLANE(TM) WOODEN CHARACTER; I Dig Treasures; Jay Jay Diecast 4 pack and Paint-Your-Own Chair.

About Action Products International

Action Products International, Inc. is a leading designer and manufacturer of educational and positive branded toys emphasizing fun. Quality brands including JAY JAY THE JET PLANE Wooden Adventure System(TM), I Dig Dinosaurs(R) and I Dig Treasures(R) excavation activity kits, Space Voyagers(R) ("The most authentic Space Toys on Earth"), Wild Climbers(TM) and Climb@Tron(TM) window-climbing animals and robots, Play and Store(TM) themed playsets, Kidz Workshop(TM) wooden projects, Drop Zone Extreme(TM) parachute toys, and Curiosity Kits(R), a leading, award-winning specialty brand for kids' craft and activity kits. Its products are marketed and sold worldwide to specialty retailers, museums, toy stores, theme parks, attractions, zoos, catalog companies, Internet retailers, and educational markets.

For more information on Action Products' toys, visit the Company's web site at http://www.apii.com.

Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, and intellectual property rights and the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.