Action Products Expects Sales Increases to Continue; Management Expects to Report an Improvement in Q-1 Results.

ORLANDO, Fla. -- Action Products International, Inc. (NASDAQ:APII), a leading toy designer and manufacturer of educational and positive, non-violent branded toys for pre-school children through pre-teens, reported today that based on the order flow for April, the Company expects to continue a trend in sales gains over 2004. Overall mass-market retail toy sales remain soft but the popularity of the Company's multi-brand portfolio continues to gain wide spread acceptance with consumers in specialty retail outlets.

Action Products continues to increase its multi-brand portfolio with a launch of 50 new and exciting products and two newly acquired, Talking Stix(TM) and ToddWorld(TM) brands scheduled for 2005. The Company reports that April sales continue to strengthen and expects that they may continue to grow with the addition of these new products. Furthermore, management plans to report first quarter financial results at the end of April. At this time, preliminary results show an improvement in the bottom line and a strong balance sheet, clearing the way for another possible acquisition, although none have been identified publicly as of yet. A quarterly management conference call will be scheduled for shortly after the 10-Q is filed.

With the continued diversification of its product lines and increasing support from broadening base of retailers, Action Products anticipates that revenues could continue to increase as the year progresses. Ron Kaplan, President and Chief Executive Officer, remarks, "As the 12 month anniversary of our acquisition of Curiosity Kits is approaching, we have grown our support and revenue from independent and franchise retailers."

He also added, "We have a broadened and loyal customer base, with a new focus on reaching girls, as well as a diversified and strong retail dealer channels, such as hobby and crafts as well as specialty toy stores. We also have increasing dealer support, rising consumer acceptance and new brands on the horizon for late 2005, 2006 and beyond. We are looking forward to continued growth in top and bottom line results."

About Action Products

Action Products International, Inc. is a multi brand designer and manufacturer of educational and positive branded toys emphasizing fun. Quality brands including JAY JAY THE JET PLANE Wooden Adventure System(TM), I Dig Dinosaurs(R) and I Dig Treasures(R) excavation activity kits, Space Voyagers(R) ("The most authentic Space Toys on Earth"), Wild Climbers(TM) and Climb@Tron(TM) window-climbing animals and robots, Play and Store(TM) themed playsets, Kidz Workshop(TM) wooden projects, Drop Zone Extreme(TM) parachute toys, and Curiosity Kits(R), a leading, award-winning specialty brand for kids' craft and activity kits. Its products are marketed and sold worldwide to specialty retailers, museums, toy stores, theme parks, attractions, zoos, catalog companies, Internet retailers, and educational markets.

For more information on Action Products' toys, visit the Company's web site at http://www.apii.com.

Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.