Action Products Acquires I Made That; Educational Toy Co's Latest Asset Acquisition Brings e-tail Component.

ORLANDO, Fla. -- Action Products International, Inc. (NASDAQ:APII), a leading toy designer and manufacturer of educational and positive, non-violent branded toys, reports that the company has acquired certain assets of the I Made That Corporation of Portland, Oregon.

Stephanie Wieber and Jennifer Humberston of Portland founded I Made That, Corp. in May 2003. The brand has earned several awards for its specially designed line of children's furnishings, room decor and home accessories that allows children (with their parents or caregivers) to create personalized furniture and home accessories such as a step stool, toy cart, play table, and portable organizing boxes.

I Made That and Action Products knows kids love to 'do-it-themselves', and these are high quality, thoughtfully designed wooden furniture kits that kids can make that expresses their creativity. The simple individual designs ensure a successful project, while the child develops problem solving, motor skills, and creativity. Currently, the brand is available through approximately 45 retail outlets and a company website, http://www.imadethat.com. Action Products intends to offer the brand to its 1,100 high quality specialty toy retailers and department stores for 2006.

The acquisition adds another recognized quality brand to the Action Products portfolio and opens up new channels of distribution. It also provides Action Products new competencies in consumer website promotion and sales capability.

Founders of I Made That, Stephanie Wieber and Jennifer Humberston said, "We are very excited about the next steps for I Made That and look forward to the growth through Action Products."

Ron Kaplan, President of Action Products said, "This is another in a series of acquisition activities we forecasted for our shareholders as early as two years ago (this letter of intent having been mentioned in a recent company press release). We said we would conduct a series of acquisitions designed to deliver educational and learning experiences for children while leveraging our supply, distribution and marketing capabilities to increase value for our stakeholders. We expect this new brand to add to our top and bottom line materially in 2006. Anyone can order for this year's holidays by clicking www.imadethat.com (while supplies last). This is Action Products second acquisition in the past 18 months. Action Products will disclose future mergers and acquisitions when these transactions are materially likely to occur."

About Action Products International, Inc.

Action Products International, Inc., based in Orlando Florida is a toy manufacturer, emphasizing educational and positive play brands, including JAY JAY THE JET PLANE Wooden Adventure System, the I DIG (R) series, Space Voyagers(R) "The most authentic Space Toys on the Earth," Climb@Tron(TM) window-climbing robots, and Curiosity Kits(R). Its products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos, theme parks, attractions, catalog companies and education markets in the United States and worldwide.

Visit the Company's web site at http://www.apii.com, and http://www.imadethat.com

Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.