Action Performance To Webcast Annual Shareholders Meeting on March 5, 2004.

Sports Editors/Business Editors

PHOENIX--(BUSINESS WIRE)--March 4, 2004

Action Performance Companies, Inc. (NYSE: ATN), the leader in the design, marketing, promotion, and distribution of licensed motorsports merchandise, will hold its Annual Shareholders Meeting on Friday, March 5, 2004.

Any investor or interested individual can listen to a webcast of the annual meeting, which is scheduled to begin at 11:00 a.m. EST (9:00 a.m. MST), via the Internet at www.action-performance.com. The webcast will be archived on the Action Performance website for 30 days.

About Action Performance

Action Performance Companies Inc. (NYSE: ATN) is the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise. The Company's products include a broad range of motorsports-related die-cast replica collectibles, apparel, souvenirs and other memorabilia. Action Performance markets and distributes products through a variety of channels including the Action Racing Collectables network of wholesale distributors, the Racing Collectables Club of America, QVC, goracing.com, trackside at racing events, direct corporate promotions, mass retail and department stores, specialty dealers. Additional information about Action Performance can be found at www.action-performance.com.