Action Performance Signs Exclusive Licensing Agreement With Team Red Bull Sauber Petronas.PHOENIX--(BUSINESS WIRE)--April 27, 1999-- Action Performance Companies Inc. (Nasdaq NM:ACTN ACTN Action ACTN Acetone ) Tuesday announced that it has signed a two-year exclusive licensing agreement with Red Bull Sauber Petronas, which includes current Formula One drivers Jean Alesi Jean Alesi (born Giovanni Alesi June 11, 1964) is a French racing driver of Italian origins. His Formula One career included spells at Tyrrell, Benetton, Sauber, Prost, Jordan and most notably Ferrari where he proved very popular among the tifosi (Italian fanbase). and Pedro Diniz Pedro Paulo Diniz (born in São Paulo on May 22, 1970 as a son of Abílio dos Santos Diniz) is a racing driver from Brazil. He participated in 99 Formula One Grands Prix, debuting on March 26, 1995. He scored a total of 10 championship points. . Under the terms of the agreement, Action will create and market a range of licensed products including apparel, souvenirs, and a line of die-cast scaled replicas of the Red Bull Sauber Petronas Formula One race cars. The licensing agreement is effective through December 2000. Said Fred W. Wagenhals, Action chairman, president and chief executive officer, "We are pleased to announce our licensing agreement with Red Bull Sauber Petronas. The integration of our acquisitions of Goodsports and MiniChamps has allowed us to offer our full-service concept to Red Bull Sauber Petronas and other Formula One teams and drivers. "We are excited about our opportunity to build the Red Bull Sauber Petronas brand under one coordinated marketing effort." Action Performance Companies Inc., is the leader in the design, marketing, promotion and distribution of licensed motorsports merchandise. Its products include a broad range of motorsports-related die-cast car replica collectibles, apparel, souvenirs and other memorabilia. The company markets and distributes products through a variety of channels, including the 165,000-member Racing Collectables Club of America (RCCA RCCA Root Cause and Corrective Action (to prevent the recurrence of a defect by eliminating its cause) RCCA Rural Community College Alliance RCCA Roller Coaster Corporation of America RCCA Rod Cluster Control Assembly ), online through SpeedMall at goracing.com, trackside track·side n. The area near a track, especially a racetrack. at racing events, mass retail department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , and a worldwide network of wholesale distributors and specialty dealers. |
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