Action Performance Hires Top ISC and Coca-Cola Executives.PHOENIX--(BUSINESS WIRE)--Sept. 9, 1999-- Mike Bartelli Named Vice President, Business Development and Special Projects; Scott Williamson Scott Ryan Williamson (born February 17, 1976 in Fort Polk North, Louisiana) is a right-handed relief pitcher who is currently a free agent. He has played for the Cincinnati Reds (1999-2003), Boston Red Sox (2003-04), Chicago Cubs (2005-2006), and San Diego Padres (2006). Named Vice President, Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. Action Performance Companies Inc. (Nasdaq: ACTN ACTN Action ACTN Acetone ) further strengthened its management team with the announcement Thursday of two more executive hirings. Former International Speedway Corp. (ISC (1) (Internet Systems Consortium, Redwood City, CA www.isc.org) An organization founded by Paul Vixie, Carl Malamud and Rick Adams in 1994 and later sponsored by UUNET and other Internet companies. ) executive Mike Bartelli has been named vice president of business development and special projects, and former Coca-Cola Co. executive Scott Williamson has been named vice president, corporate communications. These two new appointments come just two months after the hiring of Coca-Cola marketing executive Howard Jacobs as senior vice president, worldwide marketing and business development. "With the addition of Mike and Scott to the Action management team, we continue to build the strategic capability necessary for Action to fully realize its significant global growth potential. Their expertise will greatly enhance Action's ability to leverage its superior licensed properties and marketing assets across the worldwide motorsports marketplace," Jacobs said. Bartelli comes to Action from ISC, where he was director, corporate marketing partnerships. He was responsible for directing national sponsorship initiatives for ISC's motorsports venues, as well as the development of integrated marketing programs and major marketing alliances with First USA Bank, Outback Steakhouse Outback Steakhouse is a casual dining American restaurant chain based in Tampa, Florida with over 900 locations in 23 countries throughout North and South America, Europe, Asia, and Australia. , Frontier Corp., Campbell Soup Co., Frito-Lay and Mattel. He also led the development of brand extension and partnership strategies for the Daytona 500. In his new role at Action, he will spearhead business development efforts across the full range of Action's business system, including the company's domestic and international divisions, subsidiaries and goracing.com inc. "As a marketer, I have long admired Action's product innovation, creativity and marketing savvy. Its ability to capture the imagination of the motorsports enthusiast while consistently delivering value to its marketing partners is unmatched. I look forward to contributing to Action's intensified marketing and business development focus," Bartelli said. Williamson joins Action from The Coca-Cola Co. where he served as manager, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Coca-Cola North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . During his tenure at Coca-Cola, Williamson was responsible for creating and managing groundbreaking communications programs around the company's sponsorship of the Barcelona, Lillehammer, and Atlanta Olympic Games, Super Bowls XXIX, XXXII and XXXIII, as well as the company's award-winning NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. marketing platform. In addition, Williamson managed communications initiatives supporting the launch of some of The Coca-Cola Co.'s most successful new brands and flavors, including Fruitopia and POWERaDE. In his new role at Action, Williamson will direct the communications efforts of Action's domestic and international divisions, subsidiaries and goracing.com inc., including all public and media relations activities, as well as investor relations Investor relations The process by which the corporation communicates with its investors. support. "In my experience, nothing comes close to the passion that racing enthusiasts have for their sport, and Action's ability to deliver on that passion for consumers, its customers, and the corporate motorsports community is unparalleled. I look forward to helping write the next chapter in Action's incredible success story," Williamson said. Bartelli and Williamson will both report directly to Jacobs and will be based in Action's corporate headquarters in Phoenix, beginning in September. Action Performance Companies Inc. is the leader in the design, marketing, promotion and distribution of licensed motorsports merchandise. Its products include a broad range of motorsports-related die-cast car replica collectibles, apparel, souvenirs, and other memorabilia. The company markets and distributes products through a variety of channels, including the 167,000-member Racing Collectables Club of America (RCCA RCCA Root Cause and Corrective Action (to prevent the recurrence of a defect by eliminating its cause) RCCA Rural Community College Alliance RCCA Roller Coaster Corporation of America RCCA Rod Cluster Control Assembly ), online through SpeedMall at goracing.com, trackside track·side n. The area near a track, especially a racetrack. at racing events, mass retail department stores, and a worldwide network of wholesale distributors and specialty dealers. |
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