Action Performance Companies, Inc. to Announce Third Quarter 2004 Results on July 28, 2004.

PHOENIX -- Action Performance Companies, Inc. (NYSE: ATN) will release financial results for the third quarter ended June 30, 2004 on July 28, 2004. Subsequently, the Company will host a teleconference to discuss its results and future plans and prospects. Forward looking information may be disclosed in the teleconference.

Any investor or interested individual can listen to the teleconference, which is scheduled to begin at 4:30 p.m. EST  (1:30 p.m. PST) on July 28, 2004 via the Internet at www.action-performance.com. This website will host an archive of the teleconference for 30 days.

A telephone playback will be available from 6:30 p.m. EST on July 28, 2004 through 6:30 p.m. EST on July 29, 2004. The playback can be accessed by calling toll-free [phone] for international callers [phone].