Action Performance Announces New Licensing Agreement with NASCAR Driver Ricky Craven.Sports Editors/Business Editors PHOENIX--(BUSINESS WIRE)--Feb. 4, 2004 Action Performance Companies Inc., the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise, today announced that a new agreement has been reached with Hawk Sports Management that creates an exclusive marketing and licensing contract with NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. (R) driver Ricky Craven through 2006. Under the new licensing agreement, Action Performance has exclusive rights to produce products depicting Craven and his No. 32 Tide 2004 Chevrolet Monte Carlo The Chevrolet Monte Carlo was an American mid-size car. Originally introduced by Chevrolet for the 1970 model year (as competition with the Ford Thunderbird), it has gone through six generations as of 2007. stock car, including die-cast race car replicas, apparel and other merchandise for the collector and mass retail marketplace. Since January 2001, Craven has been driving the No. 32 Tide stock car for PPI Motorsports and team owner Cal Wells. The new agreement allows Action Performance to maintain and enhance its impressive license portfolio with another popular driver from the NASCAR(R) racing circuit. The alliance also readily adheres to Action's overall business model, which has grown exponentially along with the popular racing series. In 2003, Craven won one of the tightest races in NASCAR(R) history when he battled driver Kurt Busch during the spring 400-mile event at Darlington Raceway. The pair bumped fenders along Darlington's frontstretch toward the checked flag, where Craven edged Busch by mere inches. Since he began racing for PPI Motorsports, Craven has earned two victories, three pole awards, 10 top-five and 24 top-10 finishes on NASCAR(R)'s premier circuit. He began racing in NASCAR(R)'s Winston Cup series in 1995 and collected Rookie of the Year Rookie of the Year may refer to:
"Ricky Craven is a talented driver who has built his fan base since his days racing at Unity Raceway in his native Maine and on the NASCAR(R) North Series," said Fred Wagenhals, Action Performance's chairman, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "I am pleased that this new licensing agreement with Hawk Sports Management will allow Action to showcase Ricky Craven and the No. 32 Tide team among our roster of exclusive drivers and racing teams." About Action Performance Companies: Action Performance Companies Inc. (NYSE NYSE See: New York Stock Exchange : ATN ATN Acute tubular necrosis, see there ) is the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise. The Company's products include a broad range of motorsports-related die-cast replica collectibles, apparel, souvenirs and other sports-inspired memorabilia. Action Performance markets and distributes products through a variety of channels including the Action Racing Collectables network of wholesale distributors, the Racing Collectables Club of America, QVC QVC Quality Value Convenience QVC Question Valid Command , goracing.com, trackside track·side n. The area near a track, especially a racetrack. at racing events, direct corporate promotions, mass retail and department stores, specialty dealers and select online retailers. For more information about Action Performance and its many subsidiaries, please visit the company's corporate Web site at www.action-performance.com. |
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