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Action Performance Announces Extension of Exclusive Licensing Agreement Between Apparel Manufacturer VF Knitwear Inc. and Chase Racewear LLC.


PHOENIX--(BUSINESS WIRE)--Feb. 11, 1999--Action Performance Companies Inc., (Nasdaq/NMS:ACTN ACTN Action
ACTN Acetone
) Thursday announced that the company's subsidiary Chase Racewear LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 has signed a ten-year renewable extension of its exclusive licensing agreement with VF Knitwear Inc., a subsidiary of VF Corp. (NYSE NYSE

See: New York Stock Exchange
:VFC VFC Vaccines for Children (program)
VFC VESA (Video Electronics Standards Association) Feature Connector
VFC Voltage to Frequency Converter
VFC Vice Flotilla Commander
VFC Flotilla Vice Commander
VFC V.
), the largest publicly-held apparel manufacturer in the world.

Under the terms of the agreement, VF Knitwear now holds the exclusive right to use the Chase Authentics(R) brand for all motorsports-related apparel products distributed through major department stores, traditional apparel stores and sport and athletic specialty stores.

In exchange, Chase will receive royalties based on a percentage of VF Knitwear's sales of Chase Authentic-branded apparel, with the royalty percentage increasing as VF Knitwear's sales exceed certain thresholds.

The highly successful Chase Authentics brand of apparel is exclusively endorsed as the authentic trackside track·side  
n.
The area near a track, especially a racetrack.
 apparel of NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  and top NASCAR drivers such as Jeff Gordon, Dale Earnhardt, Rusty Wallace, Dale Jarrett, Bobby Labonte and Terry Labonte.

Said Fred W. Wagenhals, Action chairman, president and chief executive officer, "We are extremely pleased to extend our relationship with VF Knitwear as a key retail partner. With VF Knitwear, we are able to greatly expand the market presence of the Chase Authentics brand of apparel in stores nationwide."

Said Dan MacFarlan, VF Knitwear Group chairman, "We are excited about the prospect of working with Action, NASCAR and the industry's top drivers to capitalize on our success in the fastest growing sport in America. We believe this agreement clearly demonstrates our leadership in NASCAR apparel to the markets we serve."

VF Corp. is the world's largest publicly owned apparel company and a leader in jeanswear, intimate apparel, knitwear, workwear Noun 1. workwear - heavy-duty clothes for manual or physical work
apparel, clothes, wearing apparel, dress - clothing in general; "she was refined in her choice of apparel"; "he always bought his clothes at the same store"; "fastidious about his dress"
, playwear play·wear  
n.
Garments suitable for recreational activities.
, daypacks and swimwear. Its principal brands include Lee, Wrangler, Riders, Rustler, Maverick, Vanity Fair, Vassarette, Bestform, Lily of France, Lee Sport, Chase Authentics, Healthtex, Jantzen, Jansport and Red Kap.

Action Performance Companies Inc., is the leader in the design, marketing, and distribution of licensed motorsports merchandise. Its products include a broad range of motorsports-related die-cast car replica collectibles, apparel, souvenirs, and other memorabilia.

The company markets and distributes products through a variety of channels, including the 156,000-member Racing Collectables Club of America (RCCA RCCA Root Cause and Corrective Action (to prevent the recurrence of a defect by eliminating its cause)
RCCA Rural Community College Alliance
RCCA Roller Coaster Corporation of America
RCCA Rod Cluster Control Assembly
), online through SpeedMall at goracing.com, trackside at racing events, mass retail department stores, and a worldwide network of wholesale distributors and specialty dealers.

Note to Editors: This press release contains forward-looking statements. The company's actual results could differ materially from those set forth in the forward-looking statements.

Factors that might cause such a difference include, among others, competitive pressures, the company's ability to successfully implement e-commerce initiatives, constantly changing technology, acceptance of Action's products and services in the marketplace and other risks detailed in the company's Securities and Exchange Commission filings, including the company's Form 10-K/A dated Sept. 30, 1998.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 11, 1999
Words:463
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