Action Performance Announces E-Commerce Results; Online Orders Fueled by Successful SpeedMall Launch.PHOENIX--(BUSINESS WIRE)--April 6, 1999--Action Performance Companies Inc. (Nasdaq/NMS:ACTN ACTN Action ACTN Acetone ) Tuesday announced that within eight weeks after the Feb. 1 grand opening of SpeedMall, a motorsports-related virtual online shopping mall located through the company's www.goracing.com Web site, online orders reached $3.0 million. During the first quarter of fiscal 1999, Action acquired the goracing.com site through a merger between the company's wholly-owned subsidiary Action Interactive Inc. and Tech 2000 Worldwide Inc. Action's newly acquired Webmasters enhanced the site's design and content, adding SpeedMall and the goracing.com community to its list of features. Implementation of these features and an aggressive marketing campaign dramatically increased the average number of hits received on the site from 12 million per month prior to the grand opening to a total of 120 million hits during February and March, averaging approximately 60 million hits per month. The Web site now attracts more than 500,000 unique users per week. Said Fred Wagenhals, Action chairman, president and chief executive officer, "We felt that goracing.com and SpeedMall would be a success and results thus far show that our e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. strategy is on target. The Internet is fast becoming the medium of choice for motorsports enthusiasts to locate racing-related news, entertainment and merchandise, and goracing.com is the best source on the Web for answering consumer needs across multiple motorsports categories." Goracing.com is the most comprehensive motorsports-related Internet site on the World Wide Web, covering more than 14 racing series and offering unparalleled motorsports news content, community, entertainment and e-commerce features. Action Performance Companies Inc., is the leader in the design, marketing, and distribution of licensed motorsports merchandise. Its products include a broad range of motorsports-related die-cast car replica Earlier document exchange software from Farallon Communications, Inc. that converted a Windows or Mac document into a proprietary viewing format. The viewer could be distributed separately or embedded within the document itself, turning it into a single-document viewer. collectibles, apparel, souvenirs, and other memorabilia mem·o·ra·bil·i·a pl.n. 1. Objects valued for their connection with historical events, culture, or entertainment: posters, publicity photographs, and other movie memorabilia. 2. . The company markets and distributes products through a variety of channels, including the 160,000-member Racing Collectables Club of America (RCCA RCCA Root Cause and Corrective Action (to prevent the recurrence of a defect by eliminating its cause) RCCA Rural Community College Alliance RCCA Roller Coaster Corporation of America RCCA Rod Cluster Control Assembly ), online through SpeedMall at goracing.com, trackside track·side n. The area near a track, especially a racetrack. at racing events, mass retail department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , and a worldwide network of wholesale distributors and specialty dealers. |
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