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Action Performance, NASCAR, Chevrolet and Warner Bros. Make Racing a ``Family'' Affair.


Sports/Business/Lifestyle Editors

NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on

Business Wire's Home Page at www.businesswire.com and at

www.newstream.com

CHARLOTTE, N.C.--(BW SportsWire)--June 7, 2001

Action Performance Companies Inc., in conjunction with Chevrolet Monte Carlo The Chevrolet Monte Carlo was an American mid-size car. Originally introduced by Chevrolet for the 1970 model year (as competition with the Ford Thunderbird), it has gone through six generations as of 2007. , Warner Bros. and NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. , have partnered to make a day at the races At The Races is a British television channel, originally co-founded with Channel 4, but now owned by a partnership between British Sky Broadcasting, Arena Leisure PLC and 28 (out of the 59) UK racecourses.  a true family affair with a "Tribute to the American Family" featuring America's favorite cartoon characters, the Looney Tunes.

On Sept. 8, 2001, during the Chevrolet Monte Carlo 400 with the Looney Tunes at Richmond International Raceway Richmond International Raceway (RIR) is a 3/4-mile (1.2 km), D-shaped, asphalt race track located just outside Richmond, Virginia in Henrico County. It hosts the NASCAR Nextel Cup and Busch Series. , several Team Monte Carlo drivers from Richard Childress Racing RCR Enterprises, LLC, doing business as Richard Childress Racing, is a NASCAR team fielding Chevrolets for Kevin Harvick, Clint Bowyer, Jeff Burton, and Scott Wimmer in the NEXTEL Cup Series as well as the #2 BB&T Chevy for Clint Bowyer, the #21 AutoZone Chevy for Harvick , Hendrick Motorsports, Dale Earnhardt Inc. and Andy Petree Racing Andy Petree Racing is a former NASCAR team. Its ownership changed hands several times over the years, with three different owners from its beginning to its close in 2004. The team was based out of North Carolina and was always a steady competitor for the win despite never winning a  will shed their typical paint schemes for race cars featuring that "wascally wabbit wabbit - /wab'it/ [almost certainly from Elmer Fudd's immortal line "You wascawwy wabbit!"] 1. A legendary early hack reported on a System/360 at RPI and elsewhere around 1978; this may have descended (if only by inspiration) from hack called RABBITS reported from 1969 on a " Bugs Bunny, Tweety Bird, Yosemite Sam, Elmer Fudd, the Tasmanian Devil and many more zany cartoon favorites.

"One thing always has been true about racing -- it is a sport that families enjoy together," said Fred Wagenhals, Action's chairman, president and chief executive officer. "There is no better way to showcase the family institution than bringing a true slice of Americana -- the Looney Tunes -- to the racetrack.

"No matter if you are two or 92, the Looney Tunes can make everyone feel a little bit like a kid again. This simply is a wonderful, fun program, and I am glad Action Performance is part of it."

The drivers slated to be part of this special Chevrolet Monte Carlo 400 with the Looney Tunes racing Looney Tunes Racing is a kart racing video game released in November 2000 for the Playstation console. It was published by Infogrames, and was rated 'E' for Everyone by the ESRB. Characters
Listed in order on the selection screen.
 event include:

Driver         Car No.  Primary Sponsor  Looney Tunes Character(s)

Steve Park        1     Pennzoil         Sylvester & Tweety
Terry Labonte     5     KELLOGG'S(R)     Wile E. Coyote & Road Runner
Jeff Gordon      24     DuPont           Bugs Bunny & Elmer Fudd
Kevin Harvick    29     GM Goodwrench
                         Service Plus    Tasmanian Devil
Jeff Green       30     AOL              Daffy Duck
Mike Skinner     31     Lowe's           Yosemite Sam
Bobby Hamilton   55     Square D         Marvin the Martian & K9


The Looney Tunes characters This is the complete list of Looney Tunes characters organised after the year of their first appearance.
Note: The more famous or noteworthy Looney Tunes characters are listed in bold.
 themselves will be on hand before the race greeting fans, while many of the day's festivities fes·tiv·i·ty  
n. pl. fes·tiv·i·ties
1. A joyous feast, holiday, or celebration; a festival.

2. The pleasure, joy, and gaiety of a festival or celebration.

3.
 also will center on children and families. Additionally, a special event car displaying the Looney Tunes characters will be created for the event.

Action Performance has been licensed by Warner Bros. to create a complete line of collectible merchandise to commemorate this special family event. Action's exclusive collectible replicas of the Looney Tunes limited edition die-cast cars and related racing-inspired apparel will be available through the company's standard distribution channels, trackside and online at www.goracing.com.

Action Performance Companies Inc. (Nasdaq:ACTN) (www.action-performance.com) is the leader in the design, promotion and distribution of licensed motorsports merchandise. The company's products include a broad range of motorsports-related die-cast replica collectibles, apparel, souvenirs and other memorabilia.

The company markets and distributes products through a variety of channels, including the Racing Collectables Club of America (RCCA), online at goracing.com, trackside at racing events, mass retail department stores and a worldwide network of wholesale distributors and specialty dealers.

This news release contains forward-looking statements. The company's actual results could differ materially from those set forth in the forward-looking statements. Factors that might cause such a difference include, among others, competitive pressures, acceptance of the company's products and services in the marketplace and other risks discussed in the company's Form 10-K for 1999, dated Sept. 30, 2000, which is on file with the U.S. Securities and Exchange Commission.

Note: A photo is available at URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
: http://www.businesswire.com/cgi-bin/photo.cgi?pw.060701/bb7
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 7, 2001
Words:581
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