Action Media, Parent of Car and Youth Culture Trendsetter, Hot Import Nights, Launches a New Online Community - HINCity.com.

IRVINE, Calif. -- Action Media:

Action Media combines the thrill and content of live events with the
   dynamic and thriving social networking strength of newly acquired
  Onlineshowoff.com to create the largest online community focused on
                    car culture and youth lifestyle

Action Media, parent company of Vision Entertainment and Hot Import Nights (HIN), has created a new-media channel and social-networking community focused on the exploding car scene and other elements of youth culture from music and fashion to urban performance and video games. Integrating the rich functionality and established active community of newly acquired Online Showoff into the newly created, content heavy HINCity.com has created a blend of online community and live event like no other media company.

"Since launching HINCity.com site traffic has outpaced all expectations and virtually overnight our Alexa rating shows us as the number one auto enthusiast web destination," said Glenn Rogers, CEO, Action Media.

For the last nine years HIN has been the leading custom car and youth lifestyle festival for today's thriving multicultural youth population. HIN's powerful formula of live fan interaction, experience and competition across multiple scenes including car customization, modeling, DJ performances, breakdancing, video game tournaments, live musical performances and more has made it the place to see and be what is hot in youth culture.

The creation of HINCity.com brings all the live experience of HIN, which is only available in the 20 show cities, online and combines with all the elements of a social networking site like profiles, forums, video and photo sharing. Unlike other social networking sites, HINCity delivers unmatched amounts or original and user generated content as well as encouraging and rewarding members to participate in the various competitions, whether competing for top honors, actual prizes or simply voting for their favorite car or top model.

"The competition element is something our sponsors have always loved about our live shows because it allows the fans to interact with top brands on their terms in a customer managed relationship," said Rogers. "Now HINCity.com allows that same customer/brand interaction to happen with the same one-to-one impact, but on a much larger scale."

Additional elements on HINCity.com include HINTV featuring video content from exclusive interviews of today's top artists to event coverage, motorsports and musical performances. There is also exclusive and syndicated news ranging from show reports and motorsports coverage to how-to tips on customizing vehicles and getting a car ready to compete in a show. Also, event listings provide up-to-the-minute news for the car culture world, and the online store allows motorists to find and purchase the latest car and video game gear.

HIN fans and show sponsors alike will benefit from the growth of HINCity. Sponsors will make their exclusive manufacturer promotions for HIN, Night Shift and VIP Auto Fashion Show available on the site, further connecting the brands with the audiences that care about the products and services offered at each HIN show, and now online. By introducing HIN shows to the web and enabling the online opportunity for discussion and community, sponsors and their products can assume a more interactive approach with their target audience.

About Action Media and Vision Entertainment

Action Media, parent company of Vision Entertainment, is the leading media and event company targeting the Gen X-Y audience, integrating lifestyle events including cars, music, video games and fashion. Producing more than 20 annual events in the top North American markets, Action Media and Vision Entertainment are now one of the leading online communities for every positive aspect of youth culture. The current portfolio of Vision Entertainment events includes Hot Import Nights, VIP Auto Fashion Show, Nightshift, the RC Expo (RCX), Fresh Tracks Snow and Skate Expo and Holiday Havoc.