Action Man, Hasbro's Extreme New Action Figure, is Introduced to American Kids.Business Editors NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of NY--(BUSINESS WIRE)--Aug. 23, 2000 Extreme Sports-Themed Brand is $300 Million Giant in Europe; Adventure-Packed Toy Launch at FAO FAO, n See Food and Agriculture Organization. Schwarz Pits Action Man(R) Against Arch Enemy This article is about the Swedish band. For other used of the term, see Archenemy (disambiguation). Arch Enemy is a Swedish melodic death metal band, formed in 1996 by ex-Carcass guitarist Michael Amott. Dr. X Action Man(R) -- "The Greatest Hero of Them All," and Hasbro Inc.'s (NYSE NYSE See: New York Stock Exchange :HAS) most popular action figure overseas -- took America by storm today in one of the Company's biggest toy launches yet at FAO Schwarz, the world's most famous toy store A toy store, or toy shop, is a retail business specializing in the services of selling toys. No longer held to the limitations of the brick and mortar outlet, the toy store has successfully created a presence within the e-commerce industry. . A juggernaut overseas, the Action Man brand rings up annual retail sales of $300 million in Europe, and was responsible for more than $1 billion in brand sales over the last five years. FAO Schwarz executives say they are excited about the Action Man toy line toy line n. Chiefly Southern U.S. The line used in a game of marbles. , and its prospects for success in the U.S. "We've seen how popular Action Man has been in Europe, and we believe it's going to be a huge hit with American kids, too," said Bud Johnson, Chairman of FAO Schwarz. Action Man's first U.S. mission? To save New York Save New York is a 1983 computer game for the Commodore 64 by Creative Software. Save New York is a shoot-'em-up game where the player has to protect New York City from invading aliens. City from the evil hand of arch enemy Dr. X, who interrupted Action Man's welcome party with an evil scheme to halt the Big Apple's Subway system. Starting with a motorcycle-mounted ascent up FAO Schwarz's escalator, Action Man foiled Dr. X's plan using his signature extreme sports extreme sports Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle). expertise. Hasbro and FAO Schwarz executives then officially unveiled the Action Man toy line. Featuring big, 12-inch-tall figures, Action Man is loaded with realistic, cool adventure gear and larger than life larg·er than life adj. Very impressive or imposing: "This is a person of surpassing integrity; a man of the utmost sincerity; somewhat larger than life" Joyce Carol Oates. features that translate into non-stop action and missions. He's a mountain boarding Mountain boarding, also known as dirtboarding, or all-terrain boarding (ATB), is a new board sport, derived from snowboarding. It was originally intended to take the place of snowboarding during warm months while there was no snow available. , jungle exploring, sky-diving hero, who pairs extraordinary athletic ability with superior intelligence and a sixth-sense called the "AMP factor" to combat evil around the globe. "Action Man has been huge overseas," said Perry Drosos, VP of U.S. Marketing for Action Man. "In fact, it has been the top-selling action figure line in Europe for several years. Right now, 80% of boys ages four to 10 in the U.K. own at least one Action Man figure. We know from talking with American boys that they love the large size action figures and the extreme sports nature of the toys," said Drosos. "Action Man is exactly the kind of play experience boys are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. right now," said Chris Byrne, editor of The Toy Report and also known as The Toy Guy(TM). "The 12-inch action figure has emerged as a major trend for the first time in nearly 30 years, and Action Man is a 12-inch figure that combines great versatility and manipulative play supported by a well-developed extreme sports fantasy. All of this combines to create the kind of satisfying play experience that means value for kids and parents." As his name says, action is what Action Man is all about, and the adventures never stop. Action Man toys are now available at retail. Offerings include: - Sky Diver Action Man -- Always up for high-flying adventure, Sky Diver Action Man swoops into hot spots with a real working parachute, and is outfitted with specialist suit, mission boots, high-altitude goggles, oxygen mask and harness backpack. (Approximate Retail Price: $19.99) - Dr. X(R)-- Action Man's quarry is the always-evil Dr. X with a heavy-duty mechanical hand to put the clamp on Action Man. (Approximate Retail Price: $9.99) - Sky Diver Action Man -- Always up for high-flying adventure, Sky Diver Action Man swoops into hot spots with a real working parachute, and is outfitted with specialist suit, mission boots, high-altitude goggles, oxygen mask and harness backpack. (Approximate Retail Price: $19.99) - Dr. X(R)-- Action Man's quarry is the always-evil Dr. X with a heavy-duty mechanical hand to put the clamp on Action Man. (Approximate Retail Price: $9.99) Also available in the toy line are: Extreme Climber Action Man, Jungle Dart Action Man, Super Ninja Action Man, Net Trapper Action Man, Bowman Action Man, the Silver Speeder vehicle plus accessory assortments themed as Summit Challenge, Desert Adventure, Downhill Danger and Crocodile Ranger. Approximate price range is $7.99 - $29.99. Action Man games for the PC and the PlayStation(R) game console from Hasbro Interactive are available starting in September. Action Man, a new, adrenaline-pumping CGI CGI in full Common Gateway Interface. Specification by which a Web server passes data between itself and an application program. Typically, a Web user will make a request of the Web server, which in turn passes the request to a CGI application program. adventure series, premiered on Fox Kids on August 19, and can be seen every Saturday on the network at 9:30 a.m. The show's one-hour sneak preview in May 2000 ranked No.1 among broadcast competition and earned a 7.4 rating among boys ages six to 11. Hasbro is a worldwide leader in the design, manufacture, and marketing of toys, games, interactive software, puzzles and infant products. Both internationally and in the U.S., its PLAYSKOOL, KENNER, TONKA, ODDZON, SUPER SOAKER, MILTON BRADLEY, PARKER BROTHERS, TIGER, HASBRO INTERACTIVE, GALOOB and WIZARDS OF THE COAST Wizards of the Coast (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes. Originally a basement-run role-playing game publisher, they popularized the collectible card game genre with in products provide children and families with the highest quality and most recognizable toys and games in the world. For additional information about Hasbro, visit the company's Web site at www.hasbro.com. PlayStation and the PlayStation logos are registered trademarks of Sony Computer Entertainment Inc. |
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