Action In Management Set for San Francisco-area Kick-Off; Renowned Curricula Offers Senior Executives MBA Alternative.

Businesss Editors

PETALUMA, Calif.--(BUSINESS WIRE)--Oct. 3, 2002

Action in Management (AIM), a unique, senior executive development program from Enterprise Design (www.enterprise-design.com), announced today that it would welcome corporate, academic, independent business and cultural leaders at its opening weekend conference on "The Language of Leadership." The three-day conference begins Friday, October 11th at the Sheraton Petaluma in Petaluma, California.

"The Language of Leadership" will be led by its creator, Robert Dunham, founder of Enterprise Design and a former vice president at Motorola Computer Systems. Action in Management is a practice-based program designed to fill the gaps in the foundations of traditional management understanding. Seen by some as "a private MBA," AIM leverages and strengthens the skills senior executives already have, and provides a foundation for elevating their own and their team's performance to new levels.

Bringing together themes from some of the great thinkers of our time, this program goes beyond traditional management learning to focus on what program leader Robert Dunham calls "the leadership of connection."

Participants may elect to attend only the weekend conference, or use it as a springboard into the full Action in Management program, a two-year intensive curriculum of cutting-edge management skills and techniques, coupled with personalized and group coaching. The program was recently profiled by The Boston Globe, CEO Refresher magazine and others.

"Traditional MBA programs expose people to functional skills, such as finance, marketing, and strategy," said Dunham. "But what is missing is a more fundamental perspective on how people interact, create action and the future, since everything in business and organizational life flows from the interactions of people." The approach has been developed and refined in dozens of companies and with hundreds of managers over the last twenty-one years. Current participants include CEO's, COO's, managing directors, business founders, entrepreneurs, managers, and entire management teams.

About Robert Dunham

In 1993 Robert Dunham founded Enterprise Design, an executive and management development company specializing in developing crucial skills that are not addressed in MBA programs and mainstream management development approaches. Inspired by the challenges he faced as Chief Operating Officer for a technology company, and as a vice president in Motorola Computer Systems and several other companies, Robert has developed a discipline of leadership and management based on action-generating communication skills, embodied learning, effective `hands-on' management practices and individual coaching that enable clients to increase organizational performance and produce more meaningful and satisfying careers. He is the designer and leader of the nation-wide executive and management development programs Action In Management (AIM) (see www.enterprise-design.com) and The Company of Leaders, as well as the life design program Coming To Life (see www.coming2life.com ). Earlier in his career, he was the team leader for the Hubble Space Telescope onboard software team. He holds two degrees from Stanford University, and draws extensively from the work of Dr. Richard Heckler in embodied learning and leadership, from the work of Dr. Fernando Flores in the field of Ontological Design, and from other leading thinkers that illuminate how people communicate, coordinate action, learn, and author the future.