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Action Engine and Microsoft Bring Breakthrough Mobile Software to the Enterprise Market.


REDMOND, Wash. & NEW ORLEANS New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded  -- Shattering the mobile usability barrier, Action Engine Corporation, the mobile application platform leader, today announced it will offer its award-winning Action Engine Mobile Application Platform(TM) software to the enterprise market through a collaboration with Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail, . The solution will allow enterprises, such as universities, medical facilities and government agencies to offer an interconnected set of applications, running on Windows Mobile-based devices, to deliver customized content and information to students and employees who are on-the-go. E[acute accent acute accent
n.
A mark (´) indicating:
a. that a vowel is close or tense, as é in French été.

b. that a vowel or syllable has a high or rising pitch, as in Chinese or Ancient Greek.

c.
]The solution will allow enterprises to create customized mobile applications to connect wireless device owners with important company or school information, such as employee and student directories, campus maps and information contained within Microsoft Sharepoint, Web portal See portal.  or SQL SQL
 in full Structured Query Language.

Computer programming language used for retrieving records or parts of records in databases and performing various calculations before displaying the results.
 CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  data stores. The customized application packs can also include the types of information-based applications that Action Engine has become known for, such as news, driving directions and restaurant finders. All information accessed by the applications can be updated seamlessly over-the-air to the end user. The solution will allow any enterprise to bring the breadth of information they have hidden in legacy, back-end databases to wireless devices in the field. E[acute accent]"The Action Engine Mobile Application Platform provides a unique environment for launching enterprise applications," said Bill Hagen, solutions specialist at Microsoft Corporation. "Action Engine has made the experience of accessing data and information on your phone fun, fast, and easy-to-use." E[acute accent]The solution was made possible through Action Engine's development of an interface to access the Microsoft BizTalk Server Microsoft BizTalk Server, often referred to as simply "BizTalk", is a business process management (BPM) server. Through the use of "adapters" which are tailored to communicate with different software systems used in a large enterprise, it enables companies to automate and integrate  communications hub. This integration to the hub synchronizes, aggregates and accelerates data from the enterprise's back-end data stores to the mobile handsets. The solution incorporates the Microsoft BizTalk Server, Microsoft SharePoint Technology, SQL databases and the Action Engine Synchronization (1) See synchronous and synchronous transmission.

(2) Ensuring that two sets of data are always the same. See data synchronization.

(3) Keeping time-of-day clocks in two devices set to the same time. See NTP.
 Engine. Using the Microsoft and Action Engine solution, customers can input data into any SharePoint or ODBC- compliant data store and present it to any wireless device application built using the Action Engine Mobile Application Platform. E[acute accent]The education sector is the first enterprise market being addressed by this joint solution. It is available for universities and schools to purchase today. Please contact Bill Hagen, bhagen@microsoft.com, for more information or visit the Action Engine Booth #5714 at CTIA (1) See CompTIA.

(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry.
 Wireless 2005 for a demonstration.

E[acute accent]About Action Engine

E[acute accent]Action Engine Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform(TM) introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go(TM) applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive and personalized applications that create an addictive user experience. The company's software has been deployed by a robust list of global wireless operators that include Orange SA, mmO2 and SMART Communications Smart Communications, Inc. commonly known as "SMART", is the wholly-owned mobile phone subsidiary of PLDT. With over 25 million subscribers on its GSM network as of end-February 2007, equivalent to approximately 58 percent market share. , Inc. Additional information is available at (425) 498-1500, info@actionengine.com and www.actionengine.com.

E[acute accent]Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other products and brand names are trademarks of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 14, 2005
Words:530
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